Re: [WISPA] What basic ROI do you target?
Tom, some good points. Blair, a valid point as well--often, getting _too_ caught up in the numbers early on can be way to time consuming relevant to resources. However, proper accounting doesn't need to be all that time consuming, and, in the end, is the difference between a profitable business and a non-profitable business. Peter from Rad-Info (who does some consulting of these lines) used to relate some stories about accounting practices at NSPs (DSL reseller) who bought circuits at $25, sold for $33, and somehow imagined they were making money despite the fact that their costs of sells, management, support, bandwidth, etc.. as about $12 per circuit (meaning they were losing $2 per circuit). Knowing costs is important. Talk to Peter (on a consulting basis) or other similar people or ask around and you can generally get a good idea for what it typically costs for support and billing and so forth, items that can be really hard to calculate well on a small scale. Some people do get by with casual accounting because they have a good innate sense of costs of doing business. Many--myself included--can really screw themselves over if they aren't careful because if they don't do careful calcuations, they tend to lowball the cost, forget or underestimate a lot of the hidden costs of providing services, and so forth. Small business owners also often don't differentiate between profit and what they pay themselves, which puts themselves in a hole for growing and expanding down the road because their cost structure doesn't allow for them to replace their own labor with hired help. Just an observation that Tom touched on: small service providers tend to calculate on a monthly basis (understandable if you're worried about making payroll next month!) and larger providers tend to calculate based on 1,3, and 5 year models (or longer). The latter is _very_ beneficial and helps make a lot better business decisions in terms of equipment, advertising, and so forth. 6 month ROI or 4 month ROI or whatever is a limiting metric for anything other than ensuring cashflow. I'd say X% ROI over 2 years or 1 year or whatever is far more meaningful in terms of maximizing profit--cash flow problems can be resolved in ways other than going for quick ROI. On Nov 30, 2007 5:24 PM, Blair Davis [EMAIL PROTECTED] wrote: I agree with you to a point But, as a small company, 2 man shop with a casual laborer on an as needed basis, we find that considering our 'overhead', (bandwidth, labor, truck, support, rent, utility's and such) as a fixed cost of doing business much simpler to keep track of. So I figure the install costs as equipment+accessory's+supplies+labor. I shoot for the install price to cover equipment and accessory's and figure to recover supplies and labor during the first 3 months of service. The marginal cost of adding another user is nil, once the install costs are covered. The difference between supporting 200 users and 201 users, as an example, is, IMHO, too small to worry about. As expansion occurs, we find it necessary to upgrade our bandwidth and such. This increases our fixed costs per user, but by the time we need to do it, we have the additional users to support it. And when we need to add a person, we will be able to do that as well. There may, likely are, better ways to do it. But I am reminded of the story of the accountant and the peanut rack. Marlon K. Schafer wrote: In my mind, it all has to be counted. At the end of the day each customer has a fixed cost. Breakeven happens when any revenue ABOVE those fixed costs has paid back any customer acquisition costs. I don't think it's honest to say that one breaks even when counting 100% of the monthly customer revenue. There are tech support costs, bandwidth costs, billing costs etc. that are added with every new customer. And, as you say, at some point extra people have to be added to the company and that cost gets spread over all subs. laters, marlon - Original Message - From: Jeff Broadwick [EMAIL PROTECTED] To: 'WISPA General List' wireless@wispa.org Sent: Friday, November 30, 2007 5:34 AM Subject: RE: [WISPA] What basic ROI do you target? That's an interesting way of calculating the ROI. You could also take out fixed costs from your calculations and only add in those (variable) costs that relate directly to the new sub. If you aren't adding staff or getting a bigger office, you wouldn't need to factor those costs into the calculation. Jeff -Original Message- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Marlon K. Schafer Sent: Thursday, November 29, 2007 9:47 PM To: WISPA General List Subject: Re: [WISPA] What basic ROI do you target? For AP's it's ok if I pay them off in 3 to 4 years. I try to do 4 year loans for all hardware. For CPE this gets more complicated. Everyone wants to count
Re: [WISPA] What basic ROI do you target?
Mark Nash wrote: Depends on your plan. If you ever want to sell your business or be bought out by your partner(s), then there is less value with leasing CPE. But there are many other ways of looking at it, too. Why do you think that? Generally speaking, businesses that use leasing tend to grow revenue and ultimately profit at a much faster rate than businesses that use cash. Since debt is so cheap the business is worth more by signing up more business. Leverage is a beautiful thing done correctly. This is how private equity companies borrow money to buyout public companies. They simply borrow money at a lower rate than the growth the business. Their profit is in the arbitrage between the interest and the growth. -Matt WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
RE: [WISPA] What basic ROI do you target?
I used to think that leasing was a bad thing, that I had to own everything
outright.. Then I decided that I was going to have this business longer
than3-6 years so leasing items for 3 years and then buying them for a buck
was to my advantage.
I get to expand my coverage and use the money that I save by financing for
items that I can't finance.
ryan
-Original Message-
From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On
Behalf Of Mark Nash
Sent: Friday, November 30, 2007 11:10 AM
To: WISPA General List
Subject: Re: [WISPA] What basic ROI do you target?
Depends on your plan. If you ever want to sell your business or be bought
out by your partner(s), then there is less value with leasing CPE. But
there are many other ways of looking at it, too.
Mark Nash
UnwiredOnline.Net
350 Holly Street
Junction City, OR 97448
http://www.uwol.net
541-998-
541-998-5599 fax
- Original Message -
From: Marlon K. Schafer [EMAIL PROTECTED]
To: WISPA General List wireless@wispa.org
Sent: Friday, November 30, 2007 10:19 AM
Subject: Re: [WISPA] What basic ROI do you target?
Wow, I sure wish I could average more than $37 per sub!
marlon
- Original Message -
From: Anthony Will [EMAIL PROTECTED]
To: WISPA General List wireless@wispa.org
Sent: Friday, November 30, 2007 10:02 AM
Subject: Re: [WISPA] What basic ROI do you target?
On another list I answered 6 - 9 months with $100 install fee and we
retain ownership. In reality we lease to own all equipment on 36 month
leases. On average $12 per month per radio goes to this lease. This is
for our $40 or $200 plan it does not mater. 92% of our plans are sold
at
the $49.95 per month rate. So for ruff numbers per month, here it is
per
customer averaged over a 12 month cycle. (Hope this helps someone
looking
to get into the business)(P.S. I hope I don't scare you off)
Hard numbers = will not change with volume
Installation cost $75 (contractor) + $10 in misu. hardware = $15 to the
good (we charge $100 installation)
Customer Radio = $12
Sales / marketing = $3.50
Soft numbers = will go down with volume
Tower rental on average per customer = $2
Billing and administrative costs = $7
Bandwidth = $7.50
Support = $7
Infrastructure = $4
Misu. (vehicle, office rent, utilities, etc.) = $5.50
Total per month = $48.95
Total profit in first year per customer = $12 + $15 (made at install) =
$27
These numbers are supporting a growth rate of about 18 customers per
month. ..Why am I doing this again?? So can anyone guess how
many customers we have right now? (hint more then 100 less then 1000)
So from these numbers we are profitable on day one ... granted it is
only
$16 but better then a stick in the eye.
Anthony Will
Broadband Corp.
http://www.broadband-mn.com
Travis Johnson wrote:
Hi,
We lease all of our CPE, therefore our ROI is 0 months. The
installation
fee ($99) covers the truck roll for the installation, so starting from
day one I am making profit on that customer. We have been doing it this
way for over 4 years now.
Travis
Microserv
Patrick Leary wrote:
I am curious about how divergent the responses may be. In your answer,
include just the cost of the truck roll and CPE measured against any
set-up and service initiation fees charged with the monthly
subscription
fee.
Years ago, it was not uncommon for WISPs to say they need a 24-month
basic return per subscriber. These days I suspect most will say under
9
months.
Patrick Leary
AVP, Market Development
Alvarion, Inc.
o: 650.314.2628
c: 760.580.0080
[EMAIL PROTECTED]
This footnote confirms that this email message has been scanned by
PineApp Mail-SeCure for the presence of malicious code, vandals
computer viruses(84).
This footnote confirms that this email message has been scanned by
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Re: [WISPA] What basic ROI do you target?
I agree with you to a point But, as a small company, 2 man shop with a casual laborer on an as needed basis, we find that considering our 'overhead', (bandwidth, labor, truck, support, rent, utility's and such) as a fixed cost of doing business much simpler to keep track of. So I figure the install costs as equipment+accessory's+supplies+labor. I shoot for the install price to cover equipment and accessory's and figure to recover supplies and labor during the first 3 months of service. The marginal cost of adding another user is nil, once the install costs are covered. The difference between supporting 200 users and 201 users, as an example, is, IMHO, too small to worry about. As expansion occurs, we find it necessary to upgrade our bandwidth and such. This increases our fixed costs per user, but by the time we need to do it, we have the additional users to support it. And when we need to add a person, we will be able to do that as well. There may, likely are, better ways to do it. But I am reminded of the story of the accountant and the peanut rack. Marlon K. Schafer wrote: In my mind, it all has to be counted. At the end of the day each customer has a fixed cost. Breakeven happens when any revenue ABOVE those fixed costs has paid back any customer acquisition costs. I don't think it's honest to say that one breaks even when counting 100% of the monthly customer revenue. There are tech support costs, bandwidth costs, billing costs etc. that are added with every new customer. And, as you say, at some point extra people have to be added to the company and that cost gets spread over all subs. laters, marlon - Original Message - From: Jeff Broadwick [EMAIL PROTECTED] To: 'WISPA General List' wireless@wispa.org Sent: Friday, November 30, 2007 5:34 AM Subject: RE: [WISPA] What basic ROI do you target? That's an interesting way of calculating the ROI. You could also take out fixed costs from your calculations and only add in those (variable) costs that relate directly to the new sub. If you aren't adding staff or getting a bigger office, you wouldn't need to factor those costs into the calculation. Jeff -Original Message- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Marlon K. Schafer Sent: Thursday, November 29, 2007 9:47 PM To: WISPA General List Subject: Re: [WISPA] What basic ROI do you target? For AP's it's ok if I pay them off in 3 to 4 years. I try to do 4 year loans for all hardware. For CPE this gets more complicated. Everyone wants to count gross income from that customer to pay off the gear. That's really not right though as every customer has a cost to them. We use NET revenue to figure out payback times. I ran about a 20% margin last year, it'll be higher than that this year but I don't have the numbers yet so I'll stick with the easy number. At an average of $37.5 per sub we figure it out at $8ish per sub per month. We loose $50 to $100 per installation. It's a bit better than that right now as the hardware has come down a bit but we're holding the installation costs up. So I'm in the 7 to 13 month time frame to go cash flow positive on each customer. Our growth rates are running over 25% per year so this time lag can be a real issue. In fact, it's probably THE hardest thing for us to manage. laters, marlon - Original Message - From: Patrick Leary [EMAIL PROTECTED] To: WISPA General List wireless@wispa.org Sent: Thursday, November 29, 2007 4:35 PM Subject: [WISPA] What basic ROI do you target? I am curious about how divergent the responses may be. In your answer, include just the cost of the truck roll and CPE measured against any set-up and service initiation fees charged with the monthly subscription fee. Years ago, it was not uncommon for WISPs to say they need a 24-month basic return per subscriber. These days I suspect most will say under 9 months. Patrick Leary AVP, Market Development Alvarion, Inc. o: 650.314.2628 c: 760.580.0080 [EMAIL PROTECTED] This footnote confirms that this email message has been scanned by PineApp Mail-SeCure for the presence of malicious code, vandals computer viruses(84). This footnote confirms that this email message has been scanned by PineApp Mail-SeCure for the presence of malicious code, vandals computer viruses. WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless
Re: [WISPA] What basic ROI do you target?
In order to answer what ROI one is looking for, one must first define what costs need to be recouped. In higher end markets, the aquisition cots are much higher than that of the equipment itself. The majority of the customer revenue the first year may go to get the ROI on Aquisition costs. Aquisition defined as cost to obtain customer, not gear. So one must determine how much of the monthly fee is allocated toward getting an ROI on equipment. For example, if the monthly fee is $300/mon to subscriber, and it is assumed 2/3 of it should go towards recovering Customer Aquisition costs, then only $100 of the monthly gets allocated for recovering ROI on equipment. Thus if one wanted a 6 month ROI, it would mean, They could pay up to $600 for a CPE, to obtain it. My point is the Radio is not the only cost. Thus not the full monthly cash should be considered for equipment ROI. What makes equipment any more important to recover costs on, than the oher many things that occur cost? Why isn't the question... How long an ROI does one expect, to recover its marketing costs, to determine how much they can spend on marketing? Why does equipment come first? I agree with the lease folks... ROI is not best determined in number of months sinse start date. Instead I like to look at it as, over three years, what percentage of the monthly fee can I afford to ahve go towards equipment. Can I afford 10%, 20%, or 30% of the monthly over 3 years to go to equipment? This enables a business owner to make a plan that reflects his own market conditions. In high arpu markets, the day of 6month ROI is over for hardware. We can buy a $1000 peice of equipment, that can deliver 20mbps, worth $2000 a month in revenue. The last mile link, in that case, is expected to be a fraction of the cost of one month's revenue. The cost of the hardware starts to be insignificant. The larger cost, are the costs of the complete business model of operation and ability to delivery solution. I believe we are getting close to the day where the question is getting turned around. Not what equipment model will enable an ISP to attract customers and be profitable, but instead what ISP models and providers will enable the sales of radios from manufacturers. The falicy I had when starting out was If I could get teh best product, I could be more competitive. But what I'm learning is that the success is driven by myself and how lucrative my strategies are. If my strategies are good, I could insert any product into the equation, and it could work. The most successfull manufacturers will be the ones that find away to entice the largest number of insightful providers, to add value to their hardware solutions. Tom DeReggi RapidDSL Wireless, Inc IntAirNet- Fixed Wireless Broadband - Original Message - From: Marty Dougherty [EMAIL PROTECTED] To: WISPA General List wireless@wispa.org Cc: WISPA General List wireless@wispa.org Sent: Thursday, November 29, 2007 8:43 PM Subject: Re: [WISPA] What basic ROI do you target? That's what happens when you leave one out near children.. They can't help but play. I have to hide it :) This message was sent from my Iphone Marty Dougherty CEO Roadstar Internet Inc. 703-554-6620 (office) [EMAIL PROTECTED] On Nov 29, 2007, at 7:53 PM, Mike Hammett [EMAIL PROTECTED] wrote: That's an IPhone for ya... all show and no go! - Mike Hammett Intelligent Computing Solutions http://www.ics-il.com - Original Message - From: Marty Dougherty [EMAIL PROTECTED] To: WISPA General List wireless@wispa.org Sent: Thursday, November 29, 2007 6:38 PM Subject: Re: [WISPA] What basic ROI do you target? This message was sent from my Iphone Marty Dougherty CEO Roadstar Internet Inc. 703-554-6620 (office) [EMAIL PROTECTED] On Nov 29, 2007, at 7:35 PM, Patrick Leary [EMAIL PROTECTED] wrote: I am curious about how divergent the responses may be. In your answer, include just the cost of the truck roll and CPE measured against any set-up and service initiation fees charged with the monthly subscription fee. Years ago, it was not uncommon for WISPs to say they need a 24-month basic return per subscriber. These days I suspect most will say under 9 months. Patrick Leary AVP, Market Development Alvarion, Inc. o: 650.314.2628 c: 760.580.0080 [EMAIL PROTECTED] *** *** *** *** *** *** *** *** This footnote confirms that this email message has been scanned by PineApp Mail-SeCure for the presence of malicious code, vandals computer viruses(84). *** *** *** *** *** *** ** *** *** *** *** *** *** ** This footnote confirms that this email message has been scanned by PineApp Mail-SeCure
Re: [WISPA] What basic ROI do you target?
Depends on your plan. If you ever want to sell your business or be bought
out by your partner(s), then there is less value with leasing CPE. But
there are many other ways of looking at it, too.
Mark Nash
UnwiredOnline.Net
350 Holly Street
Junction City, OR 97448
http://www.uwol.net
541-998-
541-998-5599 fax
- Original Message -
From: Marlon K. Schafer [EMAIL PROTECTED]
To: WISPA General List wireless@wispa.org
Sent: Friday, November 30, 2007 10:19 AM
Subject: Re: [WISPA] What basic ROI do you target?
Wow, I sure wish I could average more than $37 per sub!
marlon
- Original Message -
From: Anthony Will [EMAIL PROTECTED]
To: WISPA General List wireless@wispa.org
Sent: Friday, November 30, 2007 10:02 AM
Subject: Re: [WISPA] What basic ROI do you target?
On another list I answered 6 - 9 months with $100 install fee and we
retain ownership. In reality we lease to own all equipment on 36 month
leases. On average $12 per month per radio goes to this lease. This is
for our $40 or $200 plan it does not mater. 92% of our plans are sold
at
the $49.95 per month rate. So for ruff numbers per month, here it is
per
customer averaged over a 12 month cycle. (Hope this helps someone
looking
to get into the business)(P.S. I hope I don't scare you off)
Hard numbers = will not change with volume
Installation cost $75 (contractor) + $10 in misu. hardware = $15 to the
good (we charge $100 installation)
Customer Radio = $12
Sales / marketing = $3.50
Soft numbers = will go down with volume
Tower rental on average per customer = $2
Billing and administrative costs = $7
Bandwidth = $7.50
Support = $7
Infrastructure = $4
Misu. (vehicle, office rent, utilities, etc.) = $5.50
Total per month = $48.95
Total profit in first year per customer = $12 + $15 (made at install) =
$27
These numbers are supporting a growth rate of about 18 customers per
month. ..Why am I doing this again?? So can anyone guess how
many customers we have right now? (hint more then 100 less then 1000)
So from these numbers we are profitable on day one ... granted it is
only
$16 but better then a stick in the eye.
Anthony Will
Broadband Corp.
http://www.broadband-mn.com
Travis Johnson wrote:
Hi,
We lease all of our CPE, therefore our ROI is 0 months. The
installation
fee ($99) covers the truck roll for the installation, so starting from
day one I am making profit on that customer. We have been doing it this
way for over 4 years now.
Travis
Microserv
Patrick Leary wrote:
I am curious about how divergent the responses may be. In your answer,
include just the cost of the truck roll and CPE measured against any
set-up and service initiation fees charged with the monthly
subscription
fee.
Years ago, it was not uncommon for WISPs to say they need a 24-month
basic return per subscriber. These days I suspect most will say under
9
months.
Patrick Leary
AVP, Market Development
Alvarion, Inc.
o: 650.314.2628
c: 760.580.0080
[EMAIL PROTECTED]
This footnote confirms that this email message has been scanned by
PineApp Mail-SeCure for the presence of malicious code, vandals
computer viruses(84).
This footnote confirms that this email message has been scanned by
PineApp Mail-SeCure for the presence of malicious code, vandals
computer viruses.
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Re: [WISPA] What basic ROI do you target?
Wow, I sure wish I could average more than $37 per sub! marlon - Original Message - From: Anthony Will [EMAIL PROTECTED] To: WISPA General List wireless@wispa.org Sent: Friday, November 30, 2007 10:02 AM Subject: Re: [WISPA] What basic ROI do you target? On another list I answered 6 - 9 months with $100 install fee and we retain ownership. In reality we lease to own all equipment on 36 month leases. On average $12 per month per radio goes to this lease. This is for our $40 or $200 plan it does not mater. 92% of our plans are sold at the $49.95 per month rate. So for ruff numbers per month, here it is per customer averaged over a 12 month cycle. (Hope this helps someone looking to get into the business)(P.S. I hope I don't scare you off) Hard numbers = will not change with volume Installation cost $75 (contractor) + $10 in misu. hardware = $15 to the good (we charge $100 installation) Customer Radio = $12 Sales / marketing = $3.50 Soft numbers = will go down with volume Tower rental on average per customer = $2 Billing and administrative costs = $7 Bandwidth = $7.50 Support = $7 Infrastructure = $4 Misu. (vehicle, office rent, utilities, etc.) = $5.50 Total per month = $48.95 Total profit in first year per customer = $12 + $15 (made at install) = $27 These numbers are supporting a growth rate of about 18 customers per month. ..Why am I doing this again?? So can anyone guess how many customers we have right now? (hint more then 100 less then 1000) So from these numbers we are profitable on day one ... granted it is only $16 but better then a stick in the eye. Anthony Will Broadband Corp. http://www.broadband-mn.com Travis Johnson wrote: Hi, We lease all of our CPE, therefore our ROI is 0 months. The installation fee ($99) covers the truck roll for the installation, so starting from day one I am making profit on that customer. We have been doing it this way for over 4 years now. Travis Microserv Patrick Leary wrote: I am curious about how divergent the responses may be. In your answer, include just the cost of the truck roll and CPE measured against any set-up and service initiation fees charged with the monthly subscription fee. Years ago, it was not uncommon for WISPs to say they need a 24-month basic return per subscriber. These days I suspect most will say under 9 months. Patrick Leary AVP, Market Development Alvarion, Inc. o: 650.314.2628 c: 760.580.0080 [EMAIL PROTECTED] This footnote confirms that this email message has been scanned by PineApp Mail-SeCure for the presence of malicious code, vandals computer viruses(84). This footnote confirms that this email message has been scanned by PineApp Mail-SeCure for the presence of malicious code, vandals computer viruses. WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] What basic ROI do you target?
In my mind, it all has to be counted. At the end of the day each customer has a fixed cost. Breakeven happens when any revenue ABOVE those fixed costs has paid back any customer acquisition costs. I don't think it's honest to say that one breaks even when counting 100% of the monthly customer revenue. There are tech support costs, bandwidth costs, billing costs etc. that are added with every new customer. And, as you say, at some point extra people have to be added to the company and that cost gets spread over all subs. laters, marlon - Original Message - From: Jeff Broadwick [EMAIL PROTECTED] To: 'WISPA General List' wireless@wispa.org Sent: Friday, November 30, 2007 5:34 AM Subject: RE: [WISPA] What basic ROI do you target? That's an interesting way of calculating the ROI. You could also take out fixed costs from your calculations and only add in those (variable) costs that relate directly to the new sub. If you aren't adding staff or getting a bigger office, you wouldn't need to factor those costs into the calculation. Jeff -Original Message- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Marlon K. Schafer Sent: Thursday, November 29, 2007 9:47 PM To: WISPA General List Subject: Re: [WISPA] What basic ROI do you target? For AP's it's ok if I pay them off in 3 to 4 years. I try to do 4 year loans for all hardware. For CPE this gets more complicated. Everyone wants to count gross income from that customer to pay off the gear. That's really not right though as every customer has a cost to them. We use NET revenue to figure out payback times. I ran about a 20% margin last year, it'll be higher than that this year but I don't have the numbers yet so I'll stick with the easy number. At an average of $37.5 per sub we figure it out at $8ish per sub per month. We loose $50 to $100 per installation. It's a bit better than that right now as the hardware has come down a bit but we're holding the installation costs up. So I'm in the 7 to 13 month time frame to go cash flow positive on each customer. Our growth rates are running over 25% per year so this time lag can be a real issue. In fact, it's probably THE hardest thing for us to manage. laters, marlon - Original Message - From: Patrick Leary [EMAIL PROTECTED] To: WISPA General List wireless@wispa.org Sent: Thursday, November 29, 2007 4:35 PM Subject: [WISPA] What basic ROI do you target? I am curious about how divergent the responses may be. In your answer, include just the cost of the truck roll and CPE measured against any set-up and service initiation fees charged with the monthly subscription fee. Years ago, it was not uncommon for WISPs to say they need a 24-month basic return per subscriber. These days I suspect most will say under 9 months. Patrick Leary AVP, Market Development Alvarion, Inc. o: 650.314.2628 c: 760.580.0080 [EMAIL PROTECTED] This footnote confirms that this email message has been scanned by PineApp Mail-SeCure for the presence of malicious code, vandals computer viruses(84). This footnote confirms that this email message has been scanned by PineApp Mail-SeCure for the presence of malicious code, vandals computer viruses. WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List
Re: [WISPA] What basic ROI do you target?
I think it's a combination of both ways of looking at things. For projections planning, you MUST figure out your cost per sub and watch that. That said, hooking up a sub next week doesn't cost you ANYTHING more for tech support or bandwidth or whatever until you have to pay for more of those. Mark Nash UnwiredOnline.Net 350 Holly Street Junction City, OR 97448 http://www.uwol.net 541-998- 541-998-5599 fax - Original Message - From: Marlon K. Schafer [EMAIL PROTECTED] To: WISPA General List wireless@wispa.org Sent: Friday, November 30, 2007 10:07 AM Subject: Re: [WISPA] What basic ROI do you target? In my mind, it all has to be counted. At the end of the day each customer has a fixed cost. Breakeven happens when any revenue ABOVE those fixed costs has paid back any customer acquisition costs. I don't think it's honest to say that one breaks even when counting 100% of the monthly customer revenue. There are tech support costs, bandwidth costs, billing costs etc. that are added with every new customer. And, as you say, at some point extra people have to be added to the company and that cost gets spread over all subs. laters, marlon - Original Message - From: Jeff Broadwick [EMAIL PROTECTED] To: 'WISPA General List' wireless@wispa.org Sent: Friday, November 30, 2007 5:34 AM Subject: RE: [WISPA] What basic ROI do you target? That's an interesting way of calculating the ROI. You could also take out fixed costs from your calculations and only add in those (variable) costs that relate directly to the new sub. If you aren't adding staff or getting a bigger office, you wouldn't need to factor those costs into the calculation. Jeff -Original Message- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Marlon K. Schafer Sent: Thursday, November 29, 2007 9:47 PM To: WISPA General List Subject: Re: [WISPA] What basic ROI do you target? For AP's it's ok if I pay them off in 3 to 4 years. I try to do 4 year loans for all hardware. For CPE this gets more complicated. Everyone wants to count gross income from that customer to pay off the gear. That's really not right though as every customer has a cost to them. We use NET revenue to figure out payback times. I ran about a 20% margin last year, it'll be higher than that this year but I don't have the numbers yet so I'll stick with the easy number. At an average of $37.5 per sub we figure it out at $8ish per sub per month. We loose $50 to $100 per installation. It's a bit better than that right now as the hardware has come down a bit but we're holding the installation costs up. So I'm in the 7 to 13 month time frame to go cash flow positive on each customer. Our growth rates are running over 25% per year so this time lag can be a real issue. In fact, it's probably THE hardest thing for us to manage. laters, marlon - Original Message - From: Patrick Leary [EMAIL PROTECTED] To: WISPA General List wireless@wispa.org Sent: Thursday, November 29, 2007 4:35 PM Subject: [WISPA] What basic ROI do you target? I am curious about how divergent the responses may be. In your answer, include just the cost of the truck roll and CPE measured against any set-up and service initiation fees charged with the monthly subscription fee. Years ago, it was not uncommon for WISPs to say they need a 24-month basic return per subscriber. These days I suspect most will say under 9 months. Patrick Leary AVP, Market Development Alvarion, Inc. o: 650.314.2628 c: 760.580.0080 [EMAIL PROTECTED] This footnote confirms that this email message has been scanned by PineApp Mail-SeCure for the presence of malicious code, vandals computer viruses(84). This footnote confirms that this email message has been scanned by PineApp Mail-SeCure for the presence of malicious code, vandals computer viruses. -- -- WISPA Wants You! Join today! http://signup.wispa.org/ -- -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ -- -- WISPA Wants You! Join today! http://signup.wispa.org
Re: [WISPA] What basic ROI do you target?
Matt, I think that because that's how I think of things, to answer your question. As I said there are other ways of looking at business value. I PREFER peace of mind knowing that my debt is at a minimum. Slower growth is the cost to this, and for some people that's just fine. That's why I think that. YMMV. Mark Nash UnwiredOnline.Net 350 Holly Street Junction City, OR 97448 http://www.uwol.net 541-998- 541-998-5599 fax - Original Message - From: Matt Liotta [EMAIL PROTECTED] To: WISPA General List wireless@wispa.org Sent: Friday, November 30, 2007 11:24 AM Subject: Re: [WISPA] What basic ROI do you target? Mark Nash wrote: Depends on your plan. If you ever want to sell your business or be bought out by your partner(s), then there is less value with leasing CPE. But there are many other ways of looking at it, too. Why do you think that? Generally speaking, businesses that use leasing tend to grow revenue and ultimately profit at a much faster rate than businesses that use cash. Since debt is so cheap the business is worth more by signing up more business. Leverage is a beautiful thing done correctly. This is how private equity companies borrow money to buyout public companies. They simply borrow money at a lower rate than the growth the business. Their profit is in the arbitrage between the interest and the growth. -Matt -- -- WISPA Wants You! Join today! http://signup.wispa.org/ -- -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] What basic ROI do you target?
On another list I answered 6 - 9 months with $100 install fee and we retain ownership. In reality we lease to own all equipment on 36 month leases. On average $12 per month per radio goes to this lease. This is for our $40 or $200 plan it does not mater. 92% of our plans are sold at the $49.95 per month rate. So for ruff numbers per month, here it is per customer averaged over a 12 month cycle. (Hope this helps someone looking to get into the business)(P.S. I hope I don't scare you off) Hard numbers = will not change with volume Installation cost $75 (contractor) + $10 in misu. hardware = $15 to the good (we charge $100 installation) Customer Radio = $12 Sales / marketing = $3.50 Soft numbers = will go down with volume Tower rental on average per customer = $2 Billing and administrative costs = $7 Bandwidth = $7.50 Support = $7 Infrastructure = $4 Misu. (vehicle, office rent, utilities, etc.) = $5.50 Total per month = $48.95 Total profit in first year per customer = $12 + $15 (made at install) = $27 These numbers are supporting a growth rate of about 18 customers per month. ..Why am I doing this again?? So can anyone guess how many customers we have right now? (hint more then 100 less then 1000) So from these numbers we are profitable on day one ... granted it is only $16 but better then a stick in the eye. Anthony Will Broadband Corp. http://www.broadband-mn.com Travis Johnson wrote: Hi, We lease all of our CPE, therefore our ROI is 0 months. The installation fee ($99) covers the truck roll for the installation, so starting from day one I am making profit on that customer. We have been doing it this way for over 4 years now. Travis Microserv Patrick Leary wrote: I am curious about how divergent the responses may be. In your answer, include just the cost of the truck roll and CPE measured against any set-up and service initiation fees charged with the monthly subscription fee. Years ago, it was not uncommon for WISPs to say they need a 24-month basic return per subscriber. These days I suspect most will say under 9 months. Patrick Leary AVP, Market Development Alvarion, Inc. o: 650.314.2628 c: 760.580.0080 [EMAIL PROTECTED] This footnote confirms that this email message has been scanned by PineApp Mail-SeCure for the presence of malicious code, vandals computer viruses(84). This footnote confirms that this email message has been scanned by PineApp Mail-SeCure for the presence of malicious code, vandals computer viruses. WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
RE: [WISPA] What basic ROI do you target?
That's an interesting way of calculating the ROI. You could also take out fixed costs from your calculations and only add in those (variable) costs that relate directly to the new sub. If you aren't adding staff or getting a bigger office, you wouldn't need to factor those costs into the calculation. Jeff -Original Message- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Marlon K. Schafer Sent: Thursday, November 29, 2007 9:47 PM To: WISPA General List Subject: Re: [WISPA] What basic ROI do you target? For AP's it's ok if I pay them off in 3 to 4 years. I try to do 4 year loans for all hardware. For CPE this gets more complicated. Everyone wants to count gross income from that customer to pay off the gear. That's really not right though as every customer has a cost to them. We use NET revenue to figure out payback times. I ran about a 20% margin last year, it'll be higher than that this year but I don't have the numbers yet so I'll stick with the easy number. At an average of $37.5 per sub we figure it out at $8ish per sub per month. We loose $50 to $100 per installation. It's a bit better than that right now as the hardware has come down a bit but we're holding the installation costs up. So I'm in the 7 to 13 month time frame to go cash flow positive on each customer. Our growth rates are running over 25% per year so this time lag can be a real issue. In fact, it's probably THE hardest thing for us to manage. laters, marlon - Original Message - From: Patrick Leary [EMAIL PROTECTED] To: WISPA General List wireless@wispa.org Sent: Thursday, November 29, 2007 4:35 PM Subject: [WISPA] What basic ROI do you target? I am curious about how divergent the responses may be. In your answer, include just the cost of the truck roll and CPE measured against any set-up and service initiation fees charged with the monthly subscription fee. Years ago, it was not uncommon for WISPs to say they need a 24-month basic return per subscriber. These days I suspect most will say under 9 months. Patrick Leary AVP, Market Development Alvarion, Inc. o: 650.314.2628 c: 760.580.0080 [EMAIL PROTECTED] This footnote confirms that this email message has been scanned by PineApp Mail-SeCure for the presence of malicious code, vandals computer viruses(84). This footnote confirms that this email message has been scanned by PineApp Mail-SeCure for the presence of malicious code, vandals computer viruses. WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] What basic ROI do you target?
3 months. Patrick Leary wrote: I am curious about how divergent the responses may be. In your answer, include just the cost of the truck roll and CPE measured against any set-up and service initiation fees charged with the monthly subscription fee. Years ago, it was not uncommon for WISPs to say they need a 24-month basic return per subscriber. These days I suspect most will say under 9 months. Patrick Leary AVP, Market Development Alvarion, Inc. o: 650.314.2628 c: 760.580.0080 [EMAIL PROTECTED] This footnote confirms that this email message has been scanned by PineApp Mail-SeCure for the presence of malicious code, vandals computer viruses(84). This footnote confirms that this email message has been scanned by PineApp Mail-SeCure for the presence of malicious code, vandals computer viruses. WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] What basic ROI do you target?
Hi, We lease all of our CPE, therefore our ROI is 0 months. The installation fee ($99) covers the truck roll for the installation, so starting from day one I am making profit on that customer. We have been doing it this way for over 4 years now. Travis Microserv Patrick Leary wrote: I am curious about how divergent the responses may be. In your answer, include just the cost of the truck roll and CPE measured against any set-up and service initiation fees charged with the monthly subscription fee. Years ago, it was not uncommon for WISPs to say they need a 24-month basic return per subscriber. These days I suspect most will say under 9 months. Patrick Leary AVP, Market Development Alvarion, Inc. o: 650.314.2628 c: 760.580.0080 [EMAIL PROTECTED] This footnote confirms that this email message has been scanned by PineApp Mail-SeCure for the presence of malicious code, vandals computer viruses(84). This footnote confirms that this email message has been scanned by PineApp Mail-SeCure for the presence of malicious code, vandals computer viruses. WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] What basic ROI do you target?
That's an IPhone for ya... all show and no go! - Mike Hammett Intelligent Computing Solutions http://www.ics-il.com - Original Message - From: Marty Dougherty [EMAIL PROTECTED] To: WISPA General List wireless@wispa.org Sent: Thursday, November 29, 2007 6:38 PM Subject: Re: [WISPA] What basic ROI do you target? This message was sent from my Iphone Marty Dougherty CEO Roadstar Internet Inc. 703-554-6620 (office) [EMAIL PROTECTED] On Nov 29, 2007, at 7:35 PM, Patrick Leary [EMAIL PROTECTED] wrote: I am curious about how divergent the responses may be. In your answer, include just the cost of the truck roll and CPE measured against any set-up and service initiation fees charged with the monthly subscription fee. Years ago, it was not uncommon for WISPs to say they need a 24-month basic return per subscriber. These days I suspect most will say under 9 months. Patrick Leary AVP, Market Development Alvarion, Inc. o: 650.314.2628 c: 760.580.0080 [EMAIL PROTECTED] *** *** *** *** *** *** ** This footnote confirms that this email message has been scanned by PineApp Mail-SeCure for the presence of malicious code, vandals computer viruses(84). *** *** *** *** *** * *** *** *** *** *** * This footnote confirms that this email message has been scanned by PineApp Mail-SeCure for the presence of malicious code, vandals computer viruses. *** *** *** *** *** * --- --- --- --- WISPA Wants You! Join today! http://signup.wispa.org/ --- --- --- --- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] What basic ROI do you target?
This message was sent from my Iphone Marty Dougherty CEO Roadstar Internet Inc. 703-554-6620 (office) [EMAIL PROTECTED] On Nov 29, 2007, at 7:35 PM, Patrick Leary [EMAIL PROTECTED] wrote: I am curious about how divergent the responses may be. In your answer, include just the cost of the truck roll and CPE measured against any set-up and service initiation fees charged with the monthly subscription fee. Years ago, it was not uncommon for WISPs to say they need a 24-month basic return per subscriber. These days I suspect most will say under 9 months. Patrick Leary AVP, Market Development Alvarion, Inc. o: 650.314.2628 c: 760.580.0080 [EMAIL PROTECTED] *** *** *** *** *** *** ** This footnote confirms that this email message has been scanned by PineApp Mail-SeCure for the presence of malicious code, vandals computer viruses(84). *** *** *** *** *** * *** *** *** *** *** * This footnote confirms that this email message has been scanned by PineApp Mail-SeCure for the presence of malicious code, vandals computer viruses. *** *** *** *** *** * --- --- --- --- WISPA Wants You! Join today! http://signup.wispa.org/ --- --- --- --- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
RE: [WISPA] What basic ROI do you target?
Does this mean 0 months Marty? :) Patrick -Original Message- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Marty Dougherty Sent: Thursday, November 29, 2007 4:39 PM To: WISPA General List Subject: Re: [WISPA] What basic ROI do you target? This message was sent from my Iphone Marty Dougherty CEO Roadstar Internet Inc. 703-554-6620 (office) [EMAIL PROTECTED] On Nov 29, 2007, at 7:35 PM, Patrick Leary [EMAIL PROTECTED] wrote: I am curious about how divergent the responses may be. In your answer, include just the cost of the truck roll and CPE measured against any set-up and service initiation fees charged with the monthly subscription fee. Years ago, it was not uncommon for WISPs to say they need a 24-month basic return per subscriber. These days I suspect most will say under 9 months. Patrick Leary AVP, Market Development Alvarion, Inc. o: 650.314.2628 c: 760.580.0080 [EMAIL PROTECTED] *** *** *** *** *** *** ** This footnote confirms that this email message has been scanned by PineApp Mail-SeCure for the presence of malicious code, vandals computer viruses(84). *** *** *** *** *** * *** *** *** *** *** * This footnote confirms that this email message has been scanned by PineApp Mail-SeCure for the presence of malicious code, vandals computer viruses. *** *** *** *** *** * --- --- --- --- WISPA Wants You! Join today! http://signup.wispa.org/ --- --- --- --- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ This footnote confirms that this email message has been scanned by PineApp Mail-SeCure for the presence of malicious code, vandals computer viruses(190). This footnote confirms that this email message has been scanned by PineApp Mail-SeCure for the presence of malicious code, vandals computer viruses(43). This footnote confirms that this email message has been scanned by PineApp Mail-SeCure for the presence of malicious code, vandals computer viruses(84). This footnote confirms that this email message has been scanned by PineApp Mail-SeCure for the presence of malicious code, vandals computer viruses. WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] What basic ROI do you target?
That's what happens when you leave one out near children.. They can't help but play. I have to hide it :) This message was sent from my Iphone Marty Dougherty CEO Roadstar Internet Inc. 703-554-6620 (office) [EMAIL PROTECTED] On Nov 29, 2007, at 7:53 PM, Mike Hammett [EMAIL PROTECTED] wrote: That's an IPhone for ya... all show and no go! - Mike Hammett Intelligent Computing Solutions http://www.ics-il.com - Original Message - From: Marty Dougherty [EMAIL PROTECTED] To: WISPA General List wireless@wispa.org Sent: Thursday, November 29, 2007 6:38 PM Subject: Re: [WISPA] What basic ROI do you target? This message was sent from my Iphone Marty Dougherty CEO Roadstar Internet Inc. 703-554-6620 (office) [EMAIL PROTECTED] On Nov 29, 2007, at 7:35 PM, Patrick Leary [EMAIL PROTECTED] wrote: I am curious about how divergent the responses may be. In your answer, include just the cost of the truck roll and CPE measured against any set-up and service initiation fees charged with the monthly subscription fee. Years ago, it was not uncommon for WISPs to say they need a 24-month basic return per subscriber. These days I suspect most will say under 9 months. Patrick Leary AVP, Market Development Alvarion, Inc. o: 650.314.2628 c: 760.580.0080 [EMAIL PROTECTED] *** *** *** *** *** *** *** *** This footnote confirms that this email message has been scanned by PineApp Mail-SeCure for the presence of malicious code, vandals computer viruses(84). *** *** *** *** *** *** ** *** *** *** *** *** *** ** This footnote confirms that this email message has been scanned by PineApp Mail-SeCure for the presence of malicious code, vandals computer viruses. *** *** *** *** *** *** ** --- --- --- --- WISPA Wants You! Join today! http://signup.wispa.org/ --- --- --- --- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ --- --- --- --- WISPA Wants You! Join today! http://signup.wispa.org/ --- --- --- --- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ --- --- --- --- WISPA Wants You! Join today! http://signup.wispa.org/ --- --- --- --- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] What basic ROI do you target?
Sorry- the answer is 6-7 months at most. We are closer to 2-3 months with the commet radios. We will likely get back to 6 months as we get more aggresive and lower our turn up fee. This message was sent from my Iphone Marty Dougherty CEO Roadstar Internet Inc. 703-554-6620 (office) [EMAIL PROTECTED] On Nov 29, 2007, at 7:49 PM, Patrick Leary [EMAIL PROTECTED] wrote: Does this mean 0 months Marty? :) Patrick -Original Message- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Marty Dougherty Sent: Thursday, November 29, 2007 4:39 PM To: WISPA General List Subject: Re: [WISPA] What basic ROI do you target? This message was sent from my Iphone Marty Dougherty CEO Roadstar Internet Inc. 703-554-6620 (office) [EMAIL PROTECTED] On Nov 29, 2007, at 7:35 PM, Patrick Leary [EMAIL PROTECTED] wrote: I am curious about how divergent the responses may be. In your answer, include just the cost of the truck roll and CPE measured against any set-up and service initiation fees charged with the monthly subscription fee. Years ago, it was not uncommon for WISPs to say they need a 24-month basic return per subscriber. These days I suspect most will say under 9 months. Patrick Leary AVP, Market Development Alvarion, Inc. o: 650.314.2628 c: 760.580.0080 [EMAIL PROTECTED] *** *** *** *** *** *** ** This footnote confirms that this email message has been scanned by PineApp Mail-SeCure for the presence of malicious code, vandals computer viruses(84). *** *** *** *** *** * *** *** *** *** *** * This footnote confirms that this email message has been scanned by PineApp Mail-SeCure for the presence of malicious code, vandals computer viruses. *** *** *** *** *** * --- --- --- --- WISPA Wants You! Join today! http://signup.wispa.org/ --- --- --- --- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ --- - WISPA Wants You! Join today! http://signup.wispa.org/ --- - WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ *** * This footnote confirms that this email message has been scanned by PineApp Mail-SeCure for the presence of malicious code, vandals computer viruses(190). *** * *** * This footnote confirms that this email message has been scanned by PineApp Mail-SeCure for the presence of malicious code, vandals computer viruses(43). *** * *** *** *** *** *** *** ** This footnote confirms that this email message has been scanned by PineApp Mail-SeCure for the presence of malicious code, vandals computer viruses(84). *** *** *** *** *** * *** *** *** *** *** * This footnote confirms that this email message has been scanned by PineApp Mail-SeCure for the presence of malicious code, vandals computer viruses. *** *** *** *** *** * --- --- --- --- WISPA Wants You! Join today! http://signup.wispa.org/ --- --- --- --- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives
