We've found that we get decent conversion over time when we target a
specific community. In our case, the tech/open source community has
been incredibly important for us. The big caveat, however, is that it
takes a lot of time.
I think we only got 1 new member in the first 6 months after our
Maybe you don't have a membership level that is attractive to them?
Why not talk to the people coming to events and find out on what level
they'd be interested in becoming members? Our basic membership, for
instance, is cheap enough ($25/month) for people to join simply to support
our interest in
Hi Felicity,
What kinds of events are they? Do they foster good relationships between the
members?
I'm wondering what kinds of events work better than others... Alex? Have you
gotten any vibe from the wide variety of events you guys have run?
Tony Bacigalupo
New Work City / CooperBricolage /
Interesting...for us we get a lot of people at the events who aren't
necessarily
going to become coworkers and/or wouldn't use the flexible childcare
in our
space. We have some member only events that do garner socializing and
are usually a fairly big hit. We are looking at hitting the events
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