[Marketing] Merchandising from Sun funds

2007-10-11 Thread Florian Effenberger
Hi there, as promised, we still have the option of doing merchandising with the Sun funds. I'd definitely like to go with T-shirts and will get back to you as soon as possible regarding details, so we can design one. And this time our work will be used. :-) From current quotes, we could produce

Re: [Marketing] Merchandising from Sun funds

2007-10-11 Thread Graham Lauder
On Friday 12 October 2007 01:37, Florian Effenberger wrote: Hi there, Hi Florian as promised, we still have the option of doing merchandising with the Sun funds. I'd definitely like to go with T-shirts and will get back to you as soon as possible regarding details, so we can design one.

Re: [Marketing] Merchandising from Sun funds

2007-10-11 Thread Ian Lynch
On Fri, 2007-10-12 at 02:58 +1300, Graham Lauder wrote: We are tossing a very small stone in a very large pond I would stick with just the T-Shirts, but again that would depend on our targets. Let's first define our demographic Decide locations Establish the message we want to deliver

Re: [Marketing] Merchandising from Sun funds

2007-10-11 Thread CTVN
good idea regarding the developing countries. rather than just handing t-shirts out (btw, to who - the fastest, strongest or the ones with the best connections?!?), its perhaps better to give them as prizes for the best participants (or all who pass...) in an openoffice course. apart from

Re: [Marketing] Merchandising from Sun funds

2007-10-11 Thread andylockran
I like the Kellogg's idea for the CDs - has it been raised before - and if so - what were the pros/cons? Andy On Thu, 11 Oct 2007 10:29:20 -0500, Alexandro Colorado [EMAIL PROTECTED] wrote: On Thu, 11 Oct 2007 09:51:38 -0500, CTVN [EMAIL PROTECTED] wrote: good idea regarding the developing

Re: [Marketing] Merchandising from Sun funds

2007-10-11 Thread Ian Lynch
On Thu, 2007-10-11 at 15:34 +, andylockran wrote: I like the Kellogg's idea for the CDs - has it been raised before - and if so - what were the pros/cons? It did come up several years ago. Its still a good idea but needs someone who can get to the right people in the company. Sun might be

Re: [Marketing] Merchandising from Sun funds

2007-10-11 Thread andylockran
I've just had a little gander around their website - and such a move would fit in nicely with their Corporate Responsibility image. I've put in a request for more information on box promotions - but you're right. B2B would be a lot more beneficial with this approach, so perhaps someone at Sun

Re: [Marketing] Merchandising from Sun funds

2007-10-11 Thread CTVN
putting it in cereal boxes is really an excellent way to get it to the attention of people as average jane/joe sees it in the supermarket. this is a top spot and worth lot. regarding the actual use of the cd, perhaps its not that effective as people buy cereal to eat and not to install a

[Marketing] Re: Merchandising from Sun funds

2007-10-11 Thread Alan Lord
CTVN wrote: good idea regarding the developing countries. rather than just handing t-shirts out (btw, to who - the fastest, strongest or the ones with the best connections?!?), its perhaps better to give them as prizes for the best participants (or all who pass...) in an openoffice course.

Re: [Marketing] Merchandising from Sun funds

2007-10-11 Thread Ian Lynch
On Thu, 2007-10-11 at 17:54 +0200, CTVN wrote: putting it in cereal boxes is really an excellent way to get it to the attention of people as average jane/joe sees it in the supermarket. this is a top spot and worth lot. regarding the actual use of the cd, perhaps its not that effective

Re: [Marketing] Merchandising from Sun funds

2007-10-11 Thread CTVN
Box tokens. thats a really good idea as well as it increases incentives of box owners to co-operate. if the big ones dont wanna participate, there is a whole lot of unknown brands distributed through the low cost wal-marts and aldis (european version). its not even restricted to

Re: [Marketing] Merchandising from Sun funds

2007-10-11 Thread andylockran
So the main thing now is strategy. IMHO we would be better finding a big supplier and in-effect outsourcing the box tokens to them. However, I'm sure they'll want to know the benefit to them. I suppose if we say 1,000 gets you a computer for the school - and 10,000 gets a thin-client cluster

Re: [Marketing] Merchandising from Sun funds

2007-10-11 Thread Alexandro Colorado
I wonder if we can partner with a hardware manufacturer. For example I know tha Zonboo and Koolu are companies specializing in small green computers. However the fact that they just have started might also face marketing challenges and 'getting the word out'. I bet they will LOVE to see

Re: [Marketing] Merchandising from Sun funds

2007-10-11 Thread andylockran
That's another interesting idea. To market PCs for the kids to take home themselves, rather than just for their time at school. That's a really good idea. To be honest, we could probably do some sort of deal like get 100 box tokens and get £50 of this computer. Then the partnership with

[Marketing] Re: Merchandising from Sun funds

2007-10-11 Thread Alan Lord
Alexandro Colorado wrote: I wonder if we can partner with a hardware manufacturer. For example I know tha Zonboo and Koolu are companies specializing in small green computers. However the fact that they just have started might also face marketing challenges and 'getting the word out'. I bet

Re: [Marketing] Merchandising from Sun funds

2007-10-11 Thread Ian Lynch
On Thu, 2007-10-11 at 17:14 +, andylockran wrote: So the main thing now is strategy. IMHO we would be better finding a big supplier and in-effect outsourcing the box tokens to them. However, I'm sure they'll want to know the benefit to them. I suppose if we say 1,000 gets you a computer

[Marketing] Most visited presentations from OOoCon2007

2007-10-11 Thread Alexandro Colorado
The OOoCon is over and I inmediately put the presentation at the Slideshare's OOo group. After almost 3 weeks from being online I have some cool numbers. The most viewed presentation from the conference is Benjamin's Horst presentation of : Case Study: OpenOffice.org Guerilla Advertising

Re: [Marketing] Merchandising from Sun funds

2007-10-11 Thread RJ Gilson
Hi everybody, I'm very new here (mostly an 'art list guy), but I thought I'd throw in my 2 cents worth 8^) Wouldn't it be easier to track if people had to send something in to get a free CD? Lke a coupon on snack food items (Frito Lay, Hershey, Nabisco), box top (Kellogs, Little Debbie) or bottle