Dear all,
To further support the discussion and the gathering/sharing of experience
measuring the impact of online activities, I'd like to propose a panel on
ROI for the MCN conference. It may be a bit late to organize something for
MCN2013 but perhaps it is just enough time to prepare some indica
Morgan,
You just beat me to the send key on this one. ROI is measured by both
highly tangible and more intangible results, such as fulfilling the mission
irrespective of whether feet pass through the door. I noted this in
reviewing a number of museum missions in advance of an MCN conference
disc
I really appreciated Bruce Wyman and Nick Poole's responses to the question
about online cannibalizing in-person museum visits. Sadly this is still a
question museum technologists face, but more importantly I agree we need to do
better at measuring ROI - though I would add, on all platforms muse
Bernard,
For me, (someone whose job relies heavily on statistics and user research),
this question actually simply comes down to your mission statement. I
looked your's up (
http://www.otagomuseum.govt.nz/about-us/corporate-information/) and in
part, it says:
"Mission: To inspire and enrich our c
31 Jul 2013 19:59:38 +
From: Bernard Hamlin
To: "mcn-l at mcn.edu"
Subject: [MCN-L] Online vs physical visits
Message-ID:
Content-Type: text/plain; charset="utf-8"
Hey there,
I've been having a long running discussion with our team about the impact of
our websit
Original Message-
From: mcn-l-bounces at mcn.edu [mailto:mcn-l-boun...@mcn.edu] On Behalf Of
Bruce Wyman
Sent: 31 July 2013 21:46
To: Bernard Hamlin; Museum Computer Network Listserv
Subject: Re: [MCN-L] Online vs physical visits
Bernard -
Here's the quick answer: Online experience
Hey there,
I've been having a long running discussion with our team about the impact of
our website on physical visits to our building.
The rub appears to be the idea that offering a Web experience of objects and
exhibitions will cannibalise real experiences.
I'm not convinced that this is the c
Bernard ?
Here's the quick answer: Online experiences and availability don't cannibalize
physical visits.
That you're still having this conversation is, um, unfortunate. I think most
staff would acknowledge that books ? with their incredibly high resolution
images and detail that can be copie
