I'm quite sure part of the FLOSS model is not to use ads, it's easy, when
you don't charge for the service you can't really spend money on publicity.
We could never compete with ads from Windows or Mac, the point is that while
this may not be possible we still have ways to promote it by helping th
Hey Lisandro,
On Tue, 2010-08-10 at 10:55 -0300, Lisandro Vaccaro wrote:
> Is anyone willing to help to make and organize marketing material?
People already are organising around spread ubuntu and locos. These
centers of activity are a good candidate.
Add in the new Ubuntu brand guidelines and w
On 10/08/10 04:33, Roscoe wrote:
> I still say that until there is the Ubuntu ad that pops up on the
> television set whilst *joe public* is watching it, we will be fighting a
> constant uphill battle.
> People will have to be introduced to Ubuntu via TV just like the other
> OS's, and will have to
Further to this thread, I was trying to inventory all the places where
people could see/encounter Ubuntu, if there was a solid marketing
campaign in place:
- print (magazines, newspapers, etc.)
- online placements (e.g. Google Ads)
- tv commercials
- paid tv placements (inserted into shows)
- radi
We need to see what are the real things we can use right now.
We can't aspire for paid commercials, we just can't, it's a matter of money
Ubuntu won't beat Mac and Windows spending money on marketing when they have
an infinite amount of money to do it, we need the "grows organically"
approach, but
We need to see what are the real things we can use right now.
We can't aspire for paid commercials, we just can't, it's a matter of money
Ubuntu won't beat Mac and Windows spending money on marketing when they have
an infinite amount of money to do it, we need the "grows organically"
approach, but
We need to see what are the real things we can use right now.
We can't aspire for paid commercials, we just can't, it's a matter of money
Ubuntu won't beat Mac and Windows spending money on marketing when they have
an infinite amount of money to do it, we need the "grows organically"
approach, but
Thanks for chiming in. Good feedback.
To clarify, I am *not* trying to choose or advocate any favourites. I
*do* feel that an inventory of all channels regardless of cost, merits,
feasibility, etc is still a useful thing to do.
Let's make no assumptions at this point. Is my list complete?
On 10
I think this has been the best summary of what we have to do. I'll start to
build a sort of declaration of values accessible to anyone, I'll copy most
from Ubuntu official statements and also provide our material regarding
marketing. Obviously anyone is free to help or at least give feedback when I
We appear to have (tens of) thousands of disjointed "micro marketing"
efforts dispersed around the globe. No central voice. No
common messaging. No specific goal(s) other than the nebulous one to "spread
Ubuntu". (recently posted randal ross on the list)
We aim to create a guideline for everyone w
Adding social networks to the original list (per Lisandro's message.)
Adding direct mail.
Adding promotional merchandise.
Current list is now:
- print (magazines, newspapers, etc.)
- online placements (e.g. Google Ads)
- online social networks (e.g. Facebook, Twitter, YouTube, Flickr, etc.)
- tv
Hey Randall,
On Tue, 2010-08-10 at 13:53 -0700, Randall Ross wrote:
> - print (magazines, newspapers, etc.)
> - online placements (e.g. Google Ads)
...
> - splash-screens on pre-installed systems (e.g. Ubuntu Light)
> - product co-branding (e.g. an ad on another product)
>
> Rather than pick favo
I've noticed that we have a lot of people still "lurking"... ouch.
If you aren't nervous (yet), then please read here:
http://randall.executiv.es/pig
If you think we need a community-driven Marketing Strategy, please vote
here:
http://brainstorm.ubuntu.com/idea/25424/vote/34796/1
If you think on
On Wed, Aug 11, 2010 at 3:23 AM, Randall Ross wrote:
> Further to this thread, I was trying to inventory all the places where
> people could see/encounter Ubuntu, if there was a solid marketing
> campaign in place:
>
> *- print (magazines, newspapers, etc.)* (i am Knowledge Bridge Magazine
> Edit
I think brainstorm is a great place to gather volunteers but we have to stop
discussing about it and start getting things done. We know what we have to
do, nobody is against a marketing campaign, we have to stop thinking about
the why and start to think on the how.
--
Lisandro H. Vaccaro
--
ubu
On 11 August 2010 10:59, Lisandro Vaccaro wrote:
> I think brainstorm is a great place to gather volunteers but we have to
> stop discussing about it and start getting things done. We know what we have
> to do, nobody is against a marketing campaign, we have to stop thinking
> about the why and st
On Tue, Aug 10, 2010 at 5:03 PM, Tim McNamara
wrote:
> - videos on YouTube/vimeo/others with case studies
> - gather usage stories (maybe something like Apple's Switch campaign done
> right [1])
The idea of videos has been tossed around before, but never quite
gained formal traction. Luckily th
Can we use a scratch pad to start off with and then perhaps move to
something more structured later? I really liked the gplv3 comments
software, I thought that was very cool, but it's hard to find/setup. I'm
not using the right language in searches, can anyone else find some web
software which allo
On Tue, 2010-08-10 at 18:30 -0300, Lisandro Vaccaro wrote:
> We appear to have (tens of) thousands of disjointed "micro marketing"
> efforts dispersed around the globe. No central voice. No
> common messaging. No specific goal(s) other than the nebulous one
> to "spread Ubuntu". (recently posted
On Wed, 2010-08-11 at 12:03 +1200, Tim McNamara wrote:
> Two need to think about:
>
> 1) what result would a successful marketing campaign bring? 2) who are
> we marketing to?
>
> A target market of 'the world' makes life really difficult for no
> money. Where should the campaign focus its atte
And also what would be the does and don'ts for marketing.
2010/8/11 Martin Owens
>
>
> On Tue, 2010-08-10 at 18:30 -0300, Lisandro Vaccaro wrote:
> > We appear to have (tens of) thousands of disjointed "micro marketing"
> > efforts dispersed around the globe. No central voice. No
> > common mess
2010/8/11 Martin Owens
> On Wed, 2010-08-11 at 12:03 +1200, Tim McNamara wrote:
> > Two need to think about:
> >
> > 1) what result would a successful marketing campaign bring? 2) who are
> > we marketing to?
> >
> > A target market of 'the world' makes life really difficult for no
> > money. Whe
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