Thanks for chiming in. Good feedback. To clarify, I am *not* trying to choose or advocate any favourites. I *do* feel that an inventory of all channels regardless of cost, merits, feasibility, etc is still a useful thing to do.
Let's make no assumptions at this point. Is my list complete? On 10-08-10 02:06 PM, Lisandro Vaccaro wrote: > We need to see what are the real things we can use right now. > > We can't aspire for paid commercials, we just can't, it's a matter of > money Ubuntu won't beat Mac and Windows spending money on marketing > when they have an infinite amount of money to do it, we need the > "grows organically" approach, but we have to give a little bit of > sense of direction to this anarchical approach. > > I think we can only access 3 mediums: > - Technology news blogs and magazines. > - Youtube viral approach. > - Social networks. > > We need to write a list of everyone managing a big site, blog, radio > or social network space and then give a sense of cooperation and > a technique to all the people working to promote Ubuntu. > > > > 2010/8/10 Randall Ross <rand...@executiv.es > <mailto:rand...@executiv.es>> > > Further to this thread, I was trying to inventory all the > places where > people could see/encounter Ubuntu, if there was a solid marketing > campaign in place: > > - print (magazines, newspapers, etc.) > - online placements (e.g. Google Ads) > - tv commercials > - paid tv placements (inserted into shows) > - radio > - billboards > - posters > - blimps and aerial craft > - paid movie placements > - team and venue sponsorships > - community events/markets > - street marketing > - industry (trade) shows > - store display > - splash-screens on pre-installed systems (e.g. Ubuntu Light) > - product co-branding (e.g. an ad on another product) > > Rather than pick favourites or debate the merits of one medium > over > another, please add to this list in the hopes of making it > exhaustive. > Where do you currently see our competitors' product grabbing your > attention? > > Cheers, > Randall > Ubuntu Vancouver LoCo > > -- > > > On 10-08-10 01:06 PM, alan c wrote: > > On 10/08/10 04:33, Roscoe wrote: > > > >> I still say that until there is the Ubuntu ad that pops up > on the > >> television set whilst *joe public* is watching it, we will > be fighting a > >> constant uphill battle. > >> People will have to be introduced to Ubuntu via TV just > like the other > >> OS's, and will have to be sold on Ubuntu. Once they have > the idea of > >> what Ubuntu is and that it should be considered, then we > have the > >> proverbial foot in the door! > >> Regardless of how hard we try, our number of users raving > about Ubuntu > >> will not be able to surpass the numbers of viewers that > will see an ad > >> on TV. > >> > > maybe yes, but which country do you have in mind? I am in UK. > > > > > > > -- > ubuntu-marketing mailing list > ubuntu-marketing@lists.ubuntu.com > <mailto:ubuntu-marketing@lists.ubuntu.com> > Modify settings or unsubscribe at: > https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing > > > > > > -- > Lisandro H. Vaccaro > -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
