--- In [email protected], Michael Poulin 
<[EMAIL PROTECTED]> wrote:
>
> I prefer to calculate ROI instead of cost, and two values - short-
term and long-term ROI. A lot of current problems in the companies is 
in that they calculated just the cost of implementation... Do you know 
how to calculate potential benefits in monetary metrics?
> 
Right. That's what I was driving to.

I used "benefits" instead of profit because the goal of an organization 
does not have to be monetary. e.g. NPO.
To calculate potential benefits, it's necessary to define some metrics 
to determine the current situation with that at the desired situation. 
Many companies use monetary metrics, but a NPO might use how many 
people/animal they assisted/saved.
If you have a better term, let us know.

H.Ozawa

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