Nick, What Wells is selling is they will have done the ugly, hard, nasty work for you already, because they know their potential buyers will read integration as a negative term.
JP On Wed, Jan 7, 2009 at 3:13 PM, Nick Gall <[email protected]> wrote: > On Wed, Jan 7, 2009 at 7:31 AM, Anne Thomas Manes <[email protected]> wrote: >> >> The disconnect comes from context. The word "integration" in the >> non-IT world is a warm and fuzzy thing. But the word has a very >> different meaning and generates extreme angst in the IT world. It >> refers to force-fitting things together that were never intended to >> get along. > > Thanks Anne. That's exactly what I was trying to say. > > If an old IT hand enters into a conversation with certain business > executives with a negative attitude towards "integration" and and all things > "integrated", he's going to cause misunderstanding and annoyance. > > Here's another example of now businesses commonly portray "integrated" and > "integration" is a very positive light: > > Business Credit Cards — Part of an Integrated Solution A Wells Fargo > business credit card is a key part of an integrated solution designed to > help you easily manage your business finances. Working together, Wells Fargo > products can help simplify your cash management so you can focus on running > your business. > https://www.wellsfargo.com/biz/creditcards/integration . > > Try telling these Wells Fargo business executives selling "integrated > solutions" that they are a bad thing. Don't assume people use language > exactly the way you do. > > -- Nick > > ------------------------------------ Yahoo! Groups Links <*> To visit your group on the web, go to: http://groups.yahoo.com/group/service-orientated-architecture/ <*> Your email settings: Individual Email | Traditional <*> To change settings online go to: http://groups.yahoo.com/group/service-orientated-architecture/join (Yahoo! ID required) <*> To change settings via email: mailto:[email protected] mailto:[email protected] <*> To unsubscribe from this group, send an email to: [email protected] <*> Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/
