Thanks very much for your answer, Richard & Jacob.
I totally understand the answer for Q1 due to long tail theory :) However, I do have 2 new questions regarding market test. Current status: We have done the market research for our start-up. And planning doing a market testing to approve there is a demand. Since our market contain 2 part (International small business, Australia big business), we have a online marketing test strategy for the international part. And we are Because our Australia local client is big for us, we plan to do a traditional sales testing. So we have list several Australia potential clients based on their revenue. My question: 1. Is this strategy correct for market testing? 2. We just visit client and ask them whether they are interested in our product for the traditional sales testing? Or there are some other tips? On Thu, Apr 22, 2010 at 11:36 AM, Jacob Watkins <jacob.c.watk...@gmail.com>wrote: > Hi Tony > > Firstly let me say I work in sales, but in Finance, > > Richard has answered Q2 perfectly, basically you have to work out > total gross cost of a salesperson including cost of seat, commissions/ > bonus, and wages, and set hard and fast targets, if you are confident > they can achieve this then hire. In my experience as a Business > Develop Manager, I see most of the traditional sales roles with a very > high staff turnover rate, so getting the right people is difficult. So > don’t just settle when recruiting. Try a small team or soloist first, > measure achievement and then scale where appropriate. > > As for Q1, knowing how many potential clients comes with understanding > the market environment in the your niche. And I think Richard has also > covered this for your industry > > For us we also measure internally, our market including potential > clients. I use a CRM with sales pipeline management, this allows new > leads to be pumped into the CRM easily, and will monitor their > progression through the sales pipeline as I progress with each sale. I > also allows me to monitor exactly which part of the sales process is > weakest and adjust my strategy adoringly. > > Hope this is useful. > > > Kind Regards, > > Jacob Watkins > > -- > You received this message because you are subscribed to the Silicon Beach > Australia mailing list. > > Guidelines on discussion: http://tr.im/ujKF > > No lurkers! It is expected that you introduce yourself: http://tr.im/ujMm > > To post to this group, send email to > silicon-beach-australia@googlegroups.com > To unsubscribe from this group, send email to > silicon-beach-australia+unsubscr...@googlegroups.com<silicon-beach-australia%2bunsubscr...@googlegroups.com> > For more options, visit this group at > http://groups.google.com/group/silicon-beach-australia?hl=en?hl=en > -- Regards Tony L - Looking for Partners(Sales & BDM) -- You received this message because you are subscribed to the Silicon Beach Australia mailing list. Guidelines on discussion: http://tr.im/ujKF No lurkers! It is expected that you introduce yourself: http://tr.im/ujMm To post to this group, send email to silicon-beach-australia@googlegroups.com To unsubscribe from this group, send email to silicon-beach-australia+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/silicon-beach-australia?hl=en?hl=en
