Re: [SC-Help] advice needed -- is this spam?

[Francis Nantha (Manager, Marketing & PR)]

Now, that is the practical type of advice that really helps. Thank You. Thank
You. And it was definitely worth more than $2.00

Peter Guy wrote:

> My $0.02:
> It sounds like what you plan is a legitiment operation.  In fact it's
> encouraging to see an entity interested in cleaning up their list(s).
> Expect to be complained about.  There will always be those who will
> complain.  I echo Petzl when I say "your upstream needs to be notified."
> DO NOT hire just any "marketing company" to do this for you, keep it
> in-house.  this will increase your customer's confidence in you and increase
> your legitimacy in the eyes of the recipients.
> Spend good money on top-notch software with which to do the mailings, back
> alley spew-ware is unlikely to have the features you'll need.
> Make sure the information in the header (From:, To:, etc...) is complete,
> correct, and personalized.  The From: address should be either an
> information drop box or an unsub bot (if it's an info box, watch it like a
> hawk and speedily reply to anything received there).  The To: address should
> be the recipient's address, no "undisclosed recipient" or anything.  NO
> CCing.
> Send the emails from your mail server.  Any tracing of the headers should
> lead right back to you.  Again, this validates yourself and decreases
> recipient suspicion.
> Be as explicit as possible in your Contact Validation Test as to how the
> recipient signed up to receive emails.  Cite websites, company names,
> business directories, as much and as precise as you can.  Spam will often
> tell me that I "signed up to receive offers" or "indicated interest in..."
> and that vague language prompts an almost guaranteed lart.
> Offer the recipient an easy unsubscribe option.  A "click here" link that
> instantly unsubs them (with maybe a confirmation click) is very friendly, as
> is a simple "Reply to this message to be unsubbed."  No "insert your email
> address in the subject" or anything, just reply.
> If possible, use a unique user id for each of your recipients.  This will
> allow them to unsub any email address, no matter which address they use to
> send in the unsub request.
> Finally, check out http://www.targeting.com/.  Jim Sterne has beaucoup
> experience and advice.
>
> Well, it turned out to be more like my $2.00, hope it helps.
>
> -Peter

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