This sounds plausible except that it is clearly completely
wrong. Hunger Games has grossed about one quarter billion
dollars in a few weeks worldwide. Don't talk about small
taking over!
Small is there, all right. But large is still there, too.
Taylor Swift's Speak Now sold over a million in the first week.
But it did not sell in Ambisonic format.
Robert
On Mon, 2 Apr 2012, newme...@aol.com wrote:
Richard:
So, what ~is~ the point of this list, exactly?
To discuss the opportunity to PLAY with *sound* with our friends in a
DIGITAL world!
Mass-markets (i.e. "programming" large numbers of people who you will
never know) come from a different era -- the "electric" media era *before*
computers came to dominate our environment.
The LIST only exists because of *computers* and so does current Ambisonics
practice. We are *digital* now and no longer *analog/electrical* , , ,
We are not in KANSAS anymore (for those not familiar with Americanisms,
this means that we live in a completely different world now from the 1920s or
1950s)!
We are so poorly equipped to understand these sorts of changes in our
environment and the impact that they have on us, that some people actually
believe that Facebook has an "audience" of 800 million people.
It doesn't. I has many, many thousands of SMALL groups (typically of
dozens to around a hundred people each), which overlap and extend in a myriad
of ways.
There is no MASS audience on Facebook -- which is why it will ultimately
fail as an advertising-driven "investment" for many who make the mistake of
not just "speculating" on its rise-and-fall.
Expecting that Ambisonics would participate in a MASS *media* phenomenon
when the world is aggressively moving *away* from ANY activities of this sort
is to fundamentally misunderstand the times in which we live.
The "failure" isn't in the Ambisonics "people" or in the "technology" --
what is happening is entirely appropriate for our times.
Small *is* BEAUTIFUL . . . so we might as well admit it and enjoy
ourselves! <g>
Mark Stahlman
Brooklyn NY
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