On 2 Apr 2012, at 23:48, newme...@aol.com wrote:

> No whiz-bang demos will make any difference!  Ambisonics is what  people 
> are doing on this list and that's just as it should be -- PLAYING with  
> *sound* with our friends!

Whiz-bang demos won't make any difference, but adoption by Apple's iTunes 
Store, or something like that would make a difference. The players have 
changed, it's no longer Sony and Panasonic that need to be convinced that 
Ambisonics is relevant, but Apple, Apple, and Apple, since Google, Android and 
Microsoft are just copying what Apple does anyway.

Without a player like Apple jumping on it, Ambisonics is dead in the water, 
because frankly I'm rather uninterested in having to set up my listening 
environment for 20 minutes before I can play some obscure avant-garde musical 
experiment in surround sound. I rather have 50% of stuff produced in 
UHJ-Stereo-AppleLossless or something like that, warts and all, than have a 
handful productions that allow me to jerk off over the technical perfection 
provided I can afford a 16 speaker periphonic high-end setup. 

Frankly, I have ZERO interest in 2nd and higher-order Ambisonics, because 
anything beyond a 5.1/4.0 setup is impractical in any home listening 
environment for 90%+ of consumers, particularly if the speakers and amps are 
supposed to be of a quality that provide for the homogenous sound field that 
Ambisonics asks for. An 8.1 home setup with 6 cheesy cardboard surround effects 
speakers and two decent stereo front speakers isn't going to be enjoyable, and 
four nice speakers already cost more than most people can afford.

So unless there's a magical technology breakthrough that allows speaker prices 
to come down an order of magnitude, anything that requires more than 4-6 
high-quality speakers is just not feasible, because it pushes the system cost 
into a realm where only a handful of people can afford to play, which limits 
things to 1st-order B-, G- or UHJ-Format. And a handful of people is just not 
enough of an incentive for content providers to deal with the (imagined) 
complexities of Ambisonic production techniques, which is even worse, because 
the purists always scream about 1st order productions (which would still be 
somewhat manageable in complexity, and the four B-format channels are still 
someone intuitively comprehensible. Try to explain the meaning of the higher 
order Ambisonics channels to your average production engineer or some 
self-recording, self-publishing garage band...)

However, everytime someone tries to do something to get 1st order stuff adopted 
somewhere, a cacophony of opposition comes from a variety of circles saying 
that it's not good enough, that the spatial resolution isn't accurate enough, 
etc. (Nevermind that the one thing that made me an Ambisonics convert was 
playing back ca. 1997 a UHJ encoded Nimbus recording on a Meridian setup, and 
comparing that to stereo on the same system, which pretty much proves that 1st 
order is plenty good enough to start with, and certainly a rather noticeable 
improvement over stereo)

There was once a slim chance of getting Apple to move on Ambisonics, as both 
some fundamental interest by some of Apple's CoreAudio group and relentless 
lobbying by an unnamed list member in an unnamed Apple product beta test group 
produced a slight opening of maybe getting 1st order B-Format adopted, when all 
the perfectionist zealots on this list more or less undermined it all by 
screaming that anything below 2nd or 3rd order is worthless, at which point 
pretty much all interest at Apple evaporated. Some people still don't get that 
I rather have imperfect 1st order Ambisonics which is perfectly adequate at 
producing realistic sounding ambiance, than wait until 50 years after my death 
to have a perfect 5th order system adopted by whoever is then a dominant player 
in audio technology.

There's a reason why there's the old phrase "Shoot the engineer, start 
production"...

Ronald


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