On 23/01/2013 01:39, Stefan Schreiber wrote:

..
Why are you actually not reading what I was posting? One of the
requirements is "arbitrary" speaker layouts. Full stop. (There will be
some fixed layouts, I guess. But still.)

...
of multi-channel audio programs and the ability to flexibly render an
audio program to an arbitrary number of loudspeakers with arbitrary
configurations.


Possibly people were working on the basis of your initial comment:

"However, my impression is that the MPEG's intention is more to settle on something relatively simple, like 22.2, Auro-3D speaker layout etc.
"

Which would narrow the range of layouts considerably.

I can well understand the attraction that dealing with specific companies would have for the MPEG committees. They have clearly identified and authoritative individuals to deal with who represent the company - whether a CTO or a CEO. Who will stand up to be the CTO or CEO of "Ambisonics", with the support of the community? It would ostensibly need to be someone (or a small group) not encumbered by possible conflicts of interests with commercial organisations they work for. But also someone who can discuss and accommodate the special needs of cinema while making the broader argument too. So they would still need one way or another to speak with the authentic voice of "the industry".

Ambisonics may in all sorts of ways be both the superior and the most appropriate technology, but even now it has barely escaped the laboratory and the concert hall. We can be sure Auro-3D etc will be lobbying intensively, not least on the strength of existing industry adoption (e.g. Auro-3D's list of cinemas using their system). So ambisonics has quite a bit of ground to make up, in effect not only to make its case, but also to make the case against the existing and already more established choices.

Richard Dobson

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