Hello Gleason, Sunday, October 14, 2007, 4:59:25 PM, you scribbled:
GP> I remember a techie friend in the early days of Firebird saying that GP> it was superior because it introduced tabs. He didn't seem to think GP> that Netscape had tabs. Never heard of Opera. So what was the GP> secret? How did Moz get noticed? Marketing, ok, Moz calls it evangelism. I remember when Moz plunked down $130K for a full page advert in the Wall Street Journal. That and some of the devs had contributed techie articles espousing the virtues of Firefox over IE in the lead-up to the advert and official FF release. Of course you can purchase shirts, hats and cups plastered with getfirefox.com. They had a high profile, commercial marketing strategy combined with enlisting the user in a grass roots campaign. Very effective I think. While they haven't and won't catch IE, it enough that they left Opera in the dust. If you believe stats, Opera's market share has remained unchanged since 2004, but FF is inching up slowly. RITLabs could use a marketing expert to define it's products, shape an intended user base and sell the product. Right now it seems that TB! is used by those who are referred by a current user or bumble into it on a Google search. And they seem content with that for some reason. -- Regards, Mike TheBat! 3.99.25 on Windows Vista ________________________________________________________ Current beta is (none) | 'Using TBBETA' information: http://www.silverstones.com/thebat/TBUDLInfo.html
