Duarte Farrajota Ramos wrote:
>
> That's an excellent idea Mat, really like it and I think it works very 
> well, check it out here:
>
Yes, it did really work well. Now let's just hope Jeremy feels it's ok with 
us having removed ".../poster"


I have to agree with Tobias on the **yes, free. check it out *though. I I 
> don't think it's a deal breaker, but hear some more opinions, it is after 
> all a community poster
>

Ok, let us look at what this means. I'm all positive for some other way as 
long as it takes the following in consideration: 

A call to action must be noticed and be a *lasting message*. For this to 
work, *something has to echo in their head* as they leave the poster. My 
marketing friends stress this and I'm in 100% agreement with them.

So, let's look at if we cut out "yes free, check it out". The essence of 
the call to action remaining is then in the top line word "Now". This, 
however, has a dual meaning here, both implying "Do it now" but also "Your 
messy thoughts will be organized now". It's ok, but not great as a way to 
have the unassuming poster viewer actally go *do* something. However, the 
"check it out" is much more powerful because it is in imperative and it 
really *ends* the poster with a *definite* call to action. It is 100% clear 
what the viewer should *do* now. It takes it from being just another (very) 
pretty poster into a poster that plants an echo in their head to actually 
check tw out.

I'm all for alternatives... but they have to get more people to check TW 
out  ;-)

Thoughts?

<:-)

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