Okay, so I'm going to take a stab at this based on this article:
https://help.hbonow.com/Answer/Detail/11, which is as clear as mud.

If you subscribe to HBO Max but use the HBO Now app, on August 1, your HBO
Now app will become HBO. At that point, you'll be tied down to basically
only the HBO stuff and not all the extras. To get all the extras, you'll
have to use the HBO Max app, which is what's not on Roku or Amazon.

On Wed, Jul 15, 2020 at 10:44 AM Ben Combee <ben.com...@gmail.com> wrote:

> I have a HBO Max subscription directly with HBO -- I got the annual
> deal before launch.  I can use those credentials to log into HBO Now
> on my Roku TVs.
>
> On Tue, Jul 14, 2020 at 9:14 PM PGage <pga...@gmail.com> wrote:
> >
> > I noticed that, but the original instructions I got seemed to suggest
> that we would still be able to access the Max content even without going
> through the HBO Now App, but not sure how to do that.
> >
> > On Tue, Jul 14, 2020 at 6:45 PM Joe Hass <hassgoc...@gmail.com> wrote:
> >>
> >> Short answer: no; on July 31, the other apps are being shut down.
> >>
> >> On Tue, Jul 14, 2020 at 8:43 PM PGage <pga...@gmail.com> wrote:
> >>>
> >>> I have been streaming HBOMax on Fire Stick following instructions
> widely available online to work around this (Amazon is blocking the Max
> App, not the content). But even so I access it through the HBO Now App, not
> sure from this article if I will still be able to do this after July 31
> >>>
> >>> On Tue, Jul 14, 2020 at 3:01 PM Joe Hass <hassgoc...@gmail.com> wrote:
> >>>>
> >>>> A pox on the lot of them.
> >>>>
> >>>>
> https://variety.com/2020/digital/news/hbo-max-peacock-roku-amazon-streaming-1234703977/
> >>>>
> >>>> Sidebar: I have given up on Apple and will not be giving them another
> penny after a crazy situation involving poorly-integrated two-factor
> authentication. I'll shift everything over to Windows, Plex, Google Drive,
> and Android TV.
> >>>>
> >>>> If you'd have told me ten years ago that I would completely abandon
> Apple, the company that made me into what I am today professionally, I'd
> have thought you were nuts. But here we are.
> >>>>
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