On 22/09/11 12:50, Simon Greenwood wrote: > On 22 September 2011 11:53, alan c <aecl...@candt.waitrose.com> wrote: > >> On 22/09/11 11:14, Simon Greenwood wrote: >> > On 22 September 2011 10:50, alan c <aecl...@candt.waitrose.com> wrote: >> > >> >> On 22/09/11 09:47, Paul Sutton wrote: >> >> > We would have to do a lot of awareness raising and support things like >> >> > install days to get round things like this. as the borg say "we will >> >> > adapt" >> >> >> >> The FLOSS world's lack of competence, or even appetite, for publicity >> >> or marketing is the elephant in the room. >> >> >> >> 1) FLOSS, GNU/Linux etc, 'marketing' is pretty well non existent >> >> compared to non free products. 'I advertise, therefore I exist' >> >> (apologies to Descartes). >> >> >> >> 2) Of all things, marketing is -very- unsuited to the free libre, >> >> distributed model. >> >> >> >> >> > Marketing, maybe, promotion not. I would argue that that is pretty much >> why >> > Ubuntu exists, to create a user-friendly Linux and to encourage its use. >> >> Community was the single most important reason why I personally >> started to use Ubuntu. >> This is almost a word of mouth thing. Person direct to person. I am >> not saying we cannot do anything at all, just that evidence suggests >> that we are not going to win with ONLY existing strategies. >> >> Promotion: how is marketing different from promotion? Do microsoft >> have a marketing department and a promotion department? >> Our lack of experience in these matters is painful. >> -- >> > > That's a good philosophical question. Microsoft has marketing and Linux has > advocacy. I wouldn't say there's a lack of experience, just not a single > monolithic business that pushed Linux on the desktop, which where Windows is > concerned, has been Microsoft's policy for a good 20 years. > > There's no shortage of companies marketing the benefits of Linux on the > server side: HP, Oracle and IBM to name the biggest, but the argument is > always the cost benefit of migration. > > The biggest barrier to get over on the desktop is that Windows is just > there, that people think of IE as 'The Internet' and that Word is the only > way to do word processing. People still want it to Just Work, which is where > Apple gets it right with a Unix based operating system, albeit with a > increasingly proprietary desktop on a very limited subset of hardware. When > there's a Linux-based desktop that does that, a decent part of the battle > will be won.
So, on the grounds that if we 'continue to do what we have always done', we 'get what we always got', what then? -- alan cocks Ubuntu user -- ubuntu-uk@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk https://wiki.ubuntu.com/UKTeam/