On 22/09/11 10:50, alan c wrote:
The FLOSS world's lack of competence, or even appetite, for publicity
or marketing is the elephant in the room.
1) FLOSS, GNU/Linux etc, 'marketing' is pretty well non existent
compared to non free products. 'I advertise, therefore I exist'
(apologies to Descartes).
2) Of all things, marketing is -very- unsuited to the free libre,
distributed model.
It isn't "marketing" per se that's the issue. It is, plain and simply money.
I read an article somewhere several years ago about how much money is
spent on advertising/marketing by commercial software vendors. It was
something extremely high, like 50% (I think it may have been more) of
their entire REVENUE was spent telling people why they should buy their
products, and 10% or so was spent on actually making the product...
To market something successfully costs a great deal of money. Free
Software, because of how it is produced and delivered, will never have
the kind of budgets that MS/Oracle/INSERT VENDOR_OF_CHOICE_HERE have to
spend.
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