It might... I'll mention to O'Reilly that people in the community are willing to pre-order if that helps the book go forward :)
I'll keep you posted. _______________________________________________________________________ Joseph Balderson, Flex & Flash Platform Developer :: http://joeflash.ca Author, Professional Flex 3 :: http://tinyurl.com/proflex3book Mark Fuqua wrote: > I'll buy one...would pre orders help? > > Mark > > -----Original Message----- > From: Joseph Balderson [mailto:[email protected]] > Sent: Wednesday, January 22, 2014 8:43 PM > To: [email protected] > Subject: O'Reilly Apache Flex book help > > Hi all, > > The latest news on the Apache Flex book with O'Reilly is that I'm currently > in negotiations with them to have this book made, i.e. "Programming Apache > Flex" as a continuance of that same series. It's taking some convincing to > be honest, because the perception in the tech publishing industry right now > is that Flash and Flex books are a lost leader, and more or less a dead > ecosystem. > > In response I mentioned to them that since Flex is now truly open source > under Apache, that O'Reilly would be seen to be promoting open source > software, which is very much within their mandate. And that, of course, Flex > is not dead; in fact it has every indication of making somewhat of a > comeback, according to the "word on the street," evidenced by a slow trickle > of client work back to Flex, supported by AIR winning an award at the 2013 > CES for "Best Consumer Application Development Platform for Mobile" (1,2) > > However, I may be able to convince O'Reilly to go ahead with a digital-only > version which would minimize their costs. And if they agree to this, I have > offered to waive any fees or royalties associated with the book on my part, > to be considered "my donation" to the Apache Flex community. If O'Reilly > breaks even or even makes a slight profit (and the profit margins on tech > books are insanely low), then the project will stand a chance of going > forward, and waiving my fees might just be what tips the balance. And of > course I mentioned that, wouldn't it be embarrassing when Flex springs back > in this next year and there are no Flex books with the O'Reilly name on it? > ;) > > We'll see what happens, if O'Reilly accepts my proposal. I understand how > perception is in part largely responsible for driving sales of tech books. > But stakeholders and students are not the only ones who can drive book > sales: a niche community of developers can also do so. > > And so I need your help, everyone in the Flex community. I'll need an > experienced tech editor who is willing to help out with this, to donate > their time to the project. And I will need everyone's help in promoting this > book when it comes out, and to buy one, so that O'Reilly can justify the ROI > to go ahead with the project. > > This book will be seen as a huge boon to Apache Flex, to prove to all the > managers and stakeholders drinking the HTML5 koolaid, that Flex isn't dead, > and it is very much alive and well. > > Thanks all in advance for your support, > > Joseph > > > (1) > http://www.beedigital.net/2014/01/09/air-wins-award-at-ces-for-the-best-mobi > le-application-product-in-2014/ > (2) > http://www.compassintelligence.com/?q=press/compass-intelligence-announces-w > inners-2014-mobility-awards-wireless-m2m-and-green-technology > > > -- > _______________________________________________________________________ > > Joseph Balderson, Flex & Flash Platform Developer :: http://joeflash.ca > Author, Professional Flex 3 :: http://tinyurl.com/proflex3book > > > --- > This email is free from viruses and malware because avast! Antivirus > protection is active. > http://www.avast.com > > >
