Ivano Pagano wrote:
> Hi all,
>
> this is me playing on the ideas so far proposed... feel free
> to comment
> or play with it.
>
> http://www.mclink.it/personal/ML4516/tapestry/tapestry_logo.jpg
>
> this is the source:
> http://www.mclink.it/personal/ML4516/tapestry/tapestry_logo.png
>
> I was looking for a tapestry-looking pattern for the unicorn bg but
> fireworks doesn't come with it.
Whilst drop-shadows, 3-d effects, and soft-patterns can look good at a large
size, they scale _very_ badly.
It's _very_ important that logos work at all sizes and that they have direct
visual impact: cluttered designs which involve layering of motifs one upon the
other will fail in this regard.
They also need to work in colour and monochrome, and may be used on coloured
backgrounds. Gradients and the like are, therefore, also out of the question.
Think of all the _really_ successful logos out there (e.g. Mercedes, IBM, Nike,
Coca-Cola etc etc): simplicity; clear lines; simplicity, directness.
In another thread ("new logo for Tapestry"), Marcus Schulte made the excellent
point that the spamassassin logo makes an excellent job of referencing the
Apache feather in a way that also conjures the "emotion" of the product (i.e.
an arrow killing spam mail! :D)
Now, whilst it's not necessary for the Tapestry logo to be the next Nike-tick
or Mercedes-star, it's definitely worth learning from them.
A good, quick reference can be found here:
http://www.goodlogo.com/backgrounds/good.logos/
Chris
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