Stan,

The “joule” of energy equals exactly one “watt.second”; the product of the watt 
and the second, where all reasonably literate persons have heard of the watt 
and the second,

and might even know that the watt of power is *defined* as one joule per second 
for the time rate of energy processing or transfer.

Try using the watt.second (Ws or W.s) in your writings, until your readers are 
more familiar with the joule.

Gene Mechtly.

On Dec 15, 2014, at 8:17 AM, Stanislav Jakuba 
<jakub...@gmail.com<mailto:jakub...@gmail.com>> wrote:

USMA members will, I hope, be pleased reading the answer to an editor who 
desired that American units be presented alongside the SI values in my 
manuscript.

Dear ....
I attempted the parenthesis you suggested but found the resulting complexity of 
the text disruptive and harder to read. And there are other problems associated 
with doubling each unit.  Allow me a few words of explanation.

The article is about comparing two sets of numbers. For that, there need not be 
any unit at all. The majority of readers will skip the units anyway, and the 
few curious engineers and physics teachers will know how to convert to whatever 
units they like. As to the several common values I doubt that there are readers 
that wouldn't know that water freezes at 0 deg. Celsius or what a km is. As to 
the substitution for the one still unfamiliar unit – the joule or MJ – here 
Americans use several different units for energy such as calorie, Btu, kilowatt 
hour, lb-ft. As a result. I am at a loss which one to select. Different 
professions use them all – that would be four parentheses. Instead, I spelled 
out the symbol MJ and use it consistently thereafter. Thus no problem with 
comparing numbers. In any case  non-technical readers will not care, and 
experts who might be checking the math will convert the value to whichever unit 
they like. I am pleased to say that, up to now, no publisher asked me to add 
conversions. Dozens of articles, no complains. May I say that one might 
underestimate one’s readers?

As a side issue, you may be interested in why I insist on the units of a system 
that has only one unit for any measurement, be it energy, power, or length. 
That’s because, with the multiplicity of the U.S. energy and power units, it is 
common to present false or misleading numbers and get away with it for it is 
too difficult and bothersome for readers to look up all the conversion factors 
to check. I might also point out that since it is the Federal Law and Exec. 
Order that state that "SI metric is the preferred measurement system in the 
U.S." my writing in SI only should help citizens learning it. Once they see how 
easy comparisons are with SI units, they might actually prefer that system 
particularly when noticing the cheating in the daily press with American units 
such as the one illustrated in the other enclosed treatise.
Yours,
Stan Jakuba


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