They probably did it for 2 main reassons: 1) so they could associate .m4vs with itunes so that whe people double click them they arent played by some other app that knows nothing about the ipod. (which is what may happen with .mp4 when there are lots more mp4 player softwares available on windows)
2) To give the impression that quicktime 7 is doing something special and is required to make ipod footage, bringing in plenty of dollar for qt pro licenses. 3) To differentiate between h264 and mpeg4 a little, as we can be reasonably sure most m4v's are h264 rather than older mpeg4. Id really rather they hadnt used a new extension but its too late now Im pretty confident they wont change the codec type used on ipods away from mpeg4, it uses a standard mpeg4/h264 decoder chip made by another company. Steve of Elbows --- In videoblogging@yahoogroups.com, Markus Sandy <[EMAIL PROTECTED]> wrote: > > hmm, now why whould they do a thing like that? > perhaps so they could change to another codec whenever they wish? > so what does it mean that they don't want to be tied to .mp4 *or* .mov? > > Joshua Kinberg wrote: > > >In fact, Apple was pretty shortsighted in making up a new file > >extension when there was no need to -- m4v is simply mpeg-4 with the > >wrong name (and if you name the file with an mp4 extension it will > >still play on the iPod). > > > > > > > > -- > > My name is Markus Sandy and I am app.etitio.us > > http://apperceptions.org > http://digitaldojo.blogspot.com > http://spinflow.org > http://wearethemedia.com > http://www.corante.com/events/feedfest/ > > aim/ichat: [EMAIL PROTECTED] > msn: [EMAIL PROTECTED] > skype: msandy > spin: [EMAIL PROTECTED] > ------------------------ Yahoo! Groups Sponsor --------------------~--> Fair play? Video games influencing politics. Click and talk back! http://us.click.yahoo.com/u8TY5A/tzNLAA/yQLSAA/lBLqlB/TM --------------------------------------------------------------------~-> Yahoo! Groups Links <*> To visit your group on the web, go to: http://groups.yahoo.com/group/videoblogging/ <*> To unsubscribe from this group, send an email to: [EMAIL PROTECTED] <*> Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/