I'm late to the conversation so here's my .02 worth. For me *personally*, sponsorships and advertising doesn't start with a single medium. Sure, I'll put a product or in rare cases an ad in my vlog, podcast or, more directly-- the feed-- but a medium in isolation, well, that's reaching only a fraction of my viewers, listeners, or readers.
Yet the one thing remains the same-- the text that surrounds everything. I guarantee that if I landed a sponsorship with a car manufacturer--especially if it's a cool one-- I'm gonna be blogging that; we're gonna be talking about it on the various audio podcasts; and you can be damn sure I'm going to be sticking cameras on everywhere there's a flat surface on the thing. My delta is HTML + XML views for my blog. I can provide a good number there that's much more accurate than any number given for audio or video (iTunes alone completely breaks the tracking statistics-- take Rocketboom and my Xmas vacation-- I didn't open iTunes for a week, and with its default configuration, it downloaded only the most recent episode--giving RB an invalid number. Unless audience does not equal 'watching every episode', which I think they might want it to, I'm just guessing). What I 'sell' is a brand. And at the risk of sounding like I'm stealing from Fast Company's playbook, it's the brand called me. I have certain responsibilities to sponsors, reporting and such. I firmly believe it's part of my job to also educate a sponsor/potential sponsor on the new vibe of getting their message out. Take your ROI and CPM and chuck that out the window. We're living in a world where that starts to mean diddly squat. I'll set a price, set the expectations, and the sponsor cay say yea or nay... similar to the notion that if you had a million bucks to spend on a house, and you had to choose between downtown or in the countryside, your money is going to buy a completely different set of pros and cons. (On a side note, I live in the middle of the boonies... takes me 90 minutes to get into San Fran... a big irritation, yet there are *different* payoffs for having more space in the middle of nature). Even if the video or audio isn't online anymore, the blog text still is. So a random passerby will see that a podcast was sponsored by (insert food stuff name here) and suddenly either a) curse me or b) be hungry cuz i had to go and mention (food stuff name here). Keep in mind in all this sponsorship talk, it doesn't have to be some big-ol-honkin' conglomerate... Go get free schwag from a local skate/surf shop or something. Indie people can advertise in indie media and it's still a little bit punk rock. Punk rock with the rent paid, anyway. -ER : ericrice.com --- In videoblogging@yahoogroups.com, "LeanBackVids.com" <[EMAIL PROTECTED]> wrote: > > So all this legal talk about music brings me back to sponsors... > > $25-50 CPM (cost per thousand) is an average price for video > sponsorships. (Disclaimer: I used to work for a major sports website > and am going by what they charge for various video advertising. And > the per 1000 makes the price relative to popularity.) > > The big difference with RSS-based media is that the sponsorship would > be embedded into the movie and exists for as long as the movie does. > > Assuming that the CPM is $25 and a single video gets downloaded 10,000 > times in the first month and 2,000 times each month thereafter... that > would make the value of a single video sponsorship at $250 for the > first month and $50 for each month afterwards. > > Of course, there is an exponential decline in viewers since the video > gets pushed further down into the feed/archives. So maybe the sponsor > only is charged for 6 months... $250 the first month and another $250 > for the remaining 5 months... Bring the total to $500 sponsorship per > video. (Up-front payment of course.) > > Seems realistic to me, but wanted to check how others feel about this. > > -Matt > ----------------------- > http://vlogmap.org > http://leanbackvids.com > http://ridertech.com > Yahoo! Groups Links <*> To visit your group on the web, go to: http://groups.yahoo.com/group/videoblogging/ <*> To unsubscribe from this group, send an email to: [EMAIL PROTECTED] <*> Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/
