While I respect what he's saying, because he's the one with the company that deals with the business end of making money off of people that make videos, I don't think "lack of content" is the problem here.
The problem *now* is what I've BEEN saying the problem is, which is that without a way to figure out whether suburban males with lawns that are likely to buy a lawnmower are tuning in to your show, you can't sell advertising to lawnmower manufacturers. To say that there isn't enough content for companies to advertise on doesn't take into account that there's tons of content that NOBODY wants to advertise on because of lack of perceived ROI. That's what's so funny about this video "boom". People are rushing to make a site where people are going to get on the bandwagon and upload UGC and they think they're going to make all this money from it, when in reality, they don't know JACK about video, they don't know JACK about building, growing and maintaining an audience, they don't know JACK about creating, advertising or moderating a social site... All they know is that "there's gold in them thar hills"! :D Get them a pan. There's CONTENT being made every single day, just on youtube alone. The point is that none of it's monetizable because you can't tell who's clicking on it, and unless you're willing to do some form of shotgun advertising where you know a show gets 200,000 views per week and you're willing to take a chance on them, it's not CONTENT you want, but GOOD content, NICHE content and content you're likely to see ROI from. Bill Cammack http://BillCammack.com --- In videoblogging@yahoogroups.com, "Renat Zarbailov" <[EMAIL PROTECTED]> wrote: > > Here is Hilmi Ozguc (of Maven Networks) talking about the future of > video advertising. > > http://wbztv.com/consumer/technology/MITX.Social.Media.2.584567.html > > Enjoy! >
