TaulPaul, what i have found moves product, is actually using the products in the video content rather than just advertising it in a banner ad or overlay.
To give an example, a simple video i made of myself just using and having fun with 3 different items, was instrumental in selling bucket loads of all 3 products for the manufacturers. One of them (a video camera manufacturer used the video as a feature on their web site and it's still there on the front page www.goprocamera.com (video is Another day in Paradise) they gave me 12 free cameras and continue to send new releases for me to trial. The other 2 products were a canoe and a paddle that i was using. The canoe people sold a container load of canoes ($350,000) in the next month and i now have a sponsorship arrangement with them and the paddle company doubled the sales of that particular item and gave me $3000 worth of product free and ongoing sponsorship. Getting back to the video itself, there was no blatant selling of any of the items in the content, other than logos displayed on clothing the canoe and paddle. The camera was the one used to shoot the video of me just enjoying myself on the ocean as the sun goes down. The video has 17,000 plays on BlipTV stats most of it coming from the camera website feature and my own Vblog. I'm a dummy when it comes to marketing and making video, but i guess people identified with what i was doing in the video and that was enough for them to want to purchase and for the sellers to want to continue sponsorship. I guess this is more endorsement than advertising, but it works. Cheers Rambo http://rambos-locker.blogspot.com --- In videoblogging@yahoogroups.com, "taulpaulmpls" <[EMAIL PROTECTED]> wrote: > > Hello all, > > Some of you know me. I'm one of those shit bag online marketing > types, that strong arm the little helpless online content creator into > giving my clients control over their weekly brain dump. > > Ironically, I've also been in this group since the end of 2004, did a > couple appearances on Chasing Windmills, and met some of you guys > "even you Jon" > http://www.flickr.com/photos/brandandbutter/2077900021/in/set-72157603581578626/"; > at the Winnies last year. > > Yeah, I'm one of the assholes that's failed you guys. Jon wonders > where this Revolution has gone. Statistically speaking, we're sitting > in the middle of it right now. The problem doesn't sit solely in the > content creator's hands. You look around, and wonder where the bags > of money are being stashed? > > The problem is the decision making process for sponsorship is with the > wrong people. They're looking at the wrong metrics, and they don't > know who to work with, or how to do it? > > Study after study shows that people ignore banner ads, but where do > online media buyers put their money? Yup, in banner ads. Why? > Because if you show the client that for X ammount of dollars, you can > send a bazillion people to a page on their website. It gets even > worse. You can even track if a person has bought something, or filled > out a form, or what ever conversion should happen. The funny thing > is, that most don't do it. Ever. Why? Accountability. Clients > start asking questions like, "What was the ROI on this buy?" > Advertisers hate questions like this. Buying banners is also very > easy, why do you think that pre-roll and post-roll video ad units were > such a hit to advertisers? It's an almost identical buying system as > banner ads. Wait, they are banner ads. Then they upped the ante with > video overlay ad units, or floating banner ads on videos. Yup, it's > the same ole shit repackaged. > > Marketers and Advertisers are way behind on knowing how to work with > online content creators. I've been in the community for 4 years, and > sometimes I don't know where to start. Networks like Rev3 and NNN, > have made it a bit easier to work with these shows, but most content > creators will never work with them. There's just a shitload of > content out there. I've approached a couple content creators about > sponsorship. I've asked how much they charge. *cue crickets*. > > Do you know how much your content is worth? > > How much would you ask for sponsorship for your content? > > Is it how many views you get that matters? > > Is it how many comments people leave for you on youtube, telling you > how much you suck? > > What brands do you want to work with, or not work with? > > If you script a can of RC Cola into your video, and your audience > hates you for taking the money, and promoting cola they think sucks, > it's a risk you decide. > > In the end, it's your content, and you are the only one that can make > that decision. > > I've got a panel submission for SXSWi, on what marketers look for in a > video content creator. We'll even talk niche, and long tail for > people that don't get a bazillion views on youtube. > > http://panelpicker.sxsw.com/ideas/view/1979?return=%2Fideas%2Findex%2F3%2Fq%3Abolin > > It won't happen overnight. > > The way I see it, we're all marketers, we're just pushing different > things. > > -TaulPaul > > --- In videoblogging@yahoogroups.com, "ractalfece" <john@> wrote: > > > > Rupert, by writing to you, I realized there was some juice left in > > this thread. My opinion of Ze Frank. I love that you call me the > > evil Ze Frank. When I was making my videos sometimes I'd take a > > break in the afternoon and watch the Show and I'd just say, "fuck it" > > and scrap my video. He was so quick and he came up with so much in > > such short periods of time. When I first started watching his show I > > read about his background in neuroscience and I thought he was using > > tricks. I was relieved when I saw an episode containing a few extra > > words that could have been edited out to pack more of a punch. So he > > wasn't completely a master of brainwashing. > > > > > > > > Sometimes though, his squeaky clean image, the rubber duckies, the > > sports racers, left me wanting something more evil. And he wasn't a > > great story teller. I think my favorite video was the one where he > > talked about 9/11, when he broke down crying and a nurse hugged him. > > That was a good story. Good stories poke around in the dark places > > where the author might not want to go. And Ze built this story up by > > reading comments and making it appear as if he was being pushed into it. > > > > > > http://www.zefrank.com/theshow/archives/2006/09/090706.html > > > > > > According to this NewTeeVee article, Ze "candidly admits" he knows > > little about story telling. > > > > > > > > http://newteevee.com/2007/03/12/ze-frank-blip/ > > > > > > > > What he did very well was comment on things. And so I think he kind > > of embodies the best of what I'm starting to call the "school of > > content creation". Fast. And immediate. The downside is that his > > show has no longevity. He ridiculed the Bush administration. I think > > he was very smart to only do it for a year. Because how could he keep > > going when what he was making was sort of shallow on a narrative level > > and would just shrivel up at the pace of current events? > > > > > > > > Information Dystopia is an attempt to break away from the school of > > content creation. It's over ten times longer than your typical piece > > of content. It's not easily accessible, you have to use bittorrent. > > It also has pacing. I did try to boil it down to essentials, but > > speed wasn't my ultimate goal. I framed it as an epic struggle. It > > goes from my small petty rivalry with Nichols and blows it up into a > > battle for the future of the Internet. I used songs to slow things > > down and build suspense. Also, it's a one shot. Not part of a > > series. I am starting to feel like I'm getting material for a sequel. > > But anyway, it breaks with the content creation rule of publishing > > regularly. I finished recording about 97% of it in July. The > > graphics took about a month. > > > > > > > > So now maybe there's someone out there more arty-farty than myself who > > can give an unbiased review of Information Dystopia. > > Here's the torrent: > > > > > > http://www.detrimentalinformation.com/information_dystopia.mp4.torrent > > > > Over on Kent's blog post "Is online video dead", Rick Rey commented > > that there's no place for critics in new media. I think we need to be > > more critical of each other's work. I used to belong to a fiction > > writing list where you'd post your writing and members would break it > > down line by line. > > > > > > > > Now I know it's hard to do with online video because we all have such > > different goals and purposes. But that's all the more reason to do > > it. We could learn ways of approaching online video that we never > > could have imagined. > > > > > > > > I still feel like a redneck when I talk about video art and film > making. > > > > > > > > Maybe we need two video blogging lists, one for tech support and one > > for content support. > > > > > > > > As Loren Feldman would say, > > > > > > > > "SUPPORT!" > > > > > > > > > > --- In videoblogging@yahoogroups.com, "ractalfece" <john@> wrote: > > > > > > Thanks Rupert. Let's continue our pointy headed conversation in > email. > > > > > > --- In videoblogging@yahoogroups.com, Rupert <rupert@> wrote: > > > > > > > > maybe he was addicted to it, couldn't help himself. i don't know > > > > quite what my point was. > > > > > > > > i think it was probably something to do with the fact that i like > > > > your stuff best when it's satirical and rather bukowski-like in > its > > > > vigorous reaction to bullshit. that running away from the > bullshit > > > > is running away from some great inspiration. > > > > > > > > to me, you're like Ze Frank's evil twin. don't take that the > wrong > > > > way. i don't mean Evil and i don't mean you're like Ze Frank. > > > > > > > > but the way you take on people and things, and do it with > drawings, > > > > animation, music. > > > > > > > > it seems to me that your creative reaction to YouTube is what's > got > > > > you the views, and that that's what you could be charging access > for. > > > > > > > > i can see how people would pay a dollar a throw to watch your > videos. > > > > > > > > fuck it, post partial works on your blog and then sell your videos > > on > > > > Cruxy.com - that's what it's there for. > > > > > > > > Aren't they selling videos on iTunes yet? > > > > > > > > Ricky Gervais made something like £10m by selling his podcast > for £1 > > > > per download a couple of years ago. > > > > > > > > Forget what I said before about people not paying for media > > anymore. > > > > Mix it up. Try it. Stop talking about it, and make a fucking > funny > > > > brilliantly made video and sell it. Message all your fans. > > > > > > > > I don't know. I don't see why you couldn't do it right now. > > > > > > > > Rupert > > > > http://twittervlog.tv/ > > > > > > > > > > > > > > > > > > > > > > > > > > > > On 9-Aug-08, at 5:07 PM, ractalfece wrote: > > > > > > > > Yeah, way off topic. But I remember reading a letter or maybe a poem > > > > where he said JD Salinger knew what he was doing because he > wrote one > > > > good book and quit. > > > > > > > > --- In videoblogging@yahoogroups.com, Rupert <rupert@> wrote: > > > > > > > > > > Sorry, that was pretty far off-topic for a videoblogging list :) > > > > > > > > > > On 9-Aug-08, at 4:17 PM, Rupert wrote: > > > > > > > > > > ha! maybe. he got more pestering after he became famous than > > before, > > > > > for sure. but jd salinger he was not. if he hated people that > much, > > > > > he could have become a recluse, but he didn't. he kept living in > > > > > hollywood, and the same crazies and outsiders peopled his > life and > > > > > work for the next 20 years after he stopped his drunken, highly > > > > > entertaining readings. > > > > > > > > > > he was great at writing about how much he hated ugly humanity, > > but he > > > > > recognised that this fed him. > > > > > > > > > > see > > > > > > > > > > "If I taught creative writing": > > > > > > > > > > http://www.misanthropytoday.com/2008/07/29/if-i-taught-creative- > > > > > writing-by-charles-bukowski/ > > > > > > > > > > versus > > > > > > > > > > "the genius of the crowd" > > > > > > > > > > http://plagiarist.com/poetry/4508/ > > > > > > > > > > Rupert > > > > > http://twittervlog.tv > > > > > > > > > > On 9-Aug-08, at 3:02 PM, ractalfece wrote: > > > > > > > > > > Bukowski hated dealing with people. He wrote a poem about > > murdering a > > > > > young admirer who approached him at the race track. In his > > letters he > > > > > constantly complained about people mailing him poetry and > expecting > > > > > him to read it. As soon as he had enough money to stop giving > > > > > readings, he did. > > > > > > > > > > --- In videoblogging@yahoogroups.com, "ruperthowe" <rupert@> > wrote: > > > > > > > > > > > > Your fellow LA poet Bukowski had to deal with a lot of crazy > > people > > > > > > too. And it took him quite a long time to make any money > from his > > > > > > poems. People didn't tend to buy poetry in such large numbers. > > > > > > Eventually he started writing novels, a more commercial and > > > > > accessible > > > > > > form, he got published because of his notoriety as a poet > and the > > > > > > beauty of his writing, and the cash started coming in. He > still > > > > wrote > > > > > > the poems and dealt with the crazy people, partly because he > > loved > > > > > it, > > > > > > partly because it was just an integral part of the way he > > chose to > > > > > > live his life and make his art. > > > > > > > > > > > > "The nine-to-five is one of the greatest atrocities sprung upon > > > > > > mankind. You give your life away to a function that doesn't > > > > interest > > > > > > you. This situation so repelled me that I was driven to drink, > > > > > > starvation, and mad females, simply as an alternative." > > > > > > > > > > > > > > > > > > --- In videoblogging@yahoogroups.com, "ractalfece" <john@> > wrote: > > > > > > > > > > > > > > I see the philosophical difference. I understand starving > for > > > > art. > > > > > > > Knut Hamsun's "Hunger". Great book. But here's the difference > > > > > > > between Knut and me. I'm starving and dealing with > people. Why > > > > > > > should I have to accept the hardships of fame without > > > > compensation? > > > > > > > > > > > > > > I don't. That's why I can't guarantee in the future you'll be > > > > > able to > > > > > > > see my work without paying. > > > > > > > > > > > > > > - john@ - > > > > > > > > > > > > > > --- In videoblogging@yahoogroups.com, "Jen Proctor" > > <proctorjen@> > > > > > > > wrote: > > > > > > > > > > > > > > > > I'm sorry that you've had hard financial times. I could go > > > > > into the > > > > > > > > financial straits my family and I have endured as well, > but I > > > > > don't > > > > > > > > think that's the point. I don't think the hardship of > living > > > > > out of a > > > > > > > > car is still any kind of justification that art is best > > served > > > > > within > > > > > > > > commodity culture. > > > > > > > > > > > > > > > > I'm not saying that YOU should remove your work from > > commodity > > > > > > > > culture. That's not my argument - you should do > whatever you > > > > > feel is > > > > > > > > right for your work and your life, and I completely respect > > > > > that. I > > > > > > > > just take issue with the notion that asking viewers to > > pay the > > > > > > > > individual maker for online video is any kind of > > revolution or, > > > > > > > > ultimately, a viable solution. > > > > > > > > > > > > > > > > It's simply a philosophical disagreement - power to ya > to do > > > > > whatever > > > > > > > > is right for you. I just can't guarantee that I'll pay to > > > > > watch your > > > > > > > work. > > > > > > > > > > > > > > > > --- In videoblogging@yahoogroups.com, "ractalfece" > <john@> > > > > wrote: > > > > > > > > > > > > > > > > > > > > > > > > > > > > So I guess my point regarding Information Dystopia is > > > > that as > > > > > > > much as > > > > > > > > > > I'd like to see artists better compensated for their > > work, > > > > > whether > > > > > > > > > > through public funding or individual donations, as > > > > requested > > > > > > in the > > > > > > > > > > video, the disconnect from this larger history > makes the > > > > > call for > > > > > > > > > > compensation feel more like hubris than a > revolution. The > > > > > > > situation we > > > > > > > > > > are in as artists on the web is nothing new in terms of > > > > > trying > > > > > > > to make > > > > > > > > > > money. To me, as Rupert has stated earlier, the greater > > > > > > > revolution of > > > > > > > > > > the web is in the possibilities for removing our work > > from > > > > > > commodity > > > > > > > > > > culture - making the work free, accessible, open, and > > > > > remixable. > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > Jen, watch this video response I did to Mark > Horowitz's "7 > > > > > Days in a > > > > > > > > > Sentra" ad campaign. > > > > > > > > > > > > > > > > > > Mark Horriblewitz's video: > > > > > > > > > http://www.youtube.com/watch?v=_eMXE2Z58QI > > > > > > > > > > > > > > > > > > My response: > > > > > > > > > http://www.youtube.com/watch?v=xHFPsx_7id0 > > > > > > > > > > > > > > > > > > Then tell me about removing my work from commodity > culture. > > > > > > > > > > > > > > > > > > - john@ - > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > [Non-text portions of this message have been removed] > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > [Non-text portions of this message have been removed] > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > [Non-text portions of this message have been removed] > > > > > > > > > >
