I still believe an audience experience is superior to a solo viewing, so I try to train my staff and students to enhance the film events in Lumina Theater.
I train the ACE Films committee, our primary event sponsors, to facilitate interactive contests before the film starts. Trivia contests, costume contests, and sing-a-long contests seem to draw the most audience participation. If you start creating audience unity before the event starts, it can grow throughout the showing. I also encourage the committee members to clap after the film, as that act of goodwill can spread within the audience. They also engage in creative advertising on campus to create buzz for their events. This week, they are promoting a 24-hour film festival. Since Jaws is one of the movies they have selected to show, they have made shark fins for committee members to wear on campus. They plan to have a "feeding frenzy" and circle random people on campus while handing out their event flyers. I train the students on my projectionist staff to do rounds in the theater to stop people from texting and talking. The staff recently created their own amusing pre-show video to inform other students that texting and talking are not allowed in the theater and that staff may remove people who violate Lumina standards. Attendance is still strong, so we must be doing something right. Of course, it helps that ticket prices are low. Thanks, Sandra Sandra F. Jackson Film Program Coordinator Lumina Theater & Sharky's Box Office Department of Campus Life The University of North Carolina Wilmington Phone 910.962.7971 Fax: 910-962-7438 jackso...@uncw.edu http://www.uncw.edu/lumina NOTICE: Emails sent and received in the course of university business are subject to the North Carolina Public Records Act (N.C.G.S. ยง132-1 et seq.) and may be released to the public unless an exception applies. From: videolib-boun...@lists.berkeley.edu [mailto:videolib-boun...@lists.berkeley.edu] On Behalf Of Jessica Rosner Sent: Monday, April 11, 2011 11:00 AM To: videolib@lists.berkeley.edu Subject: Re: [Videolib] NY Times article on movies as a shared experience Dennis I think you need to help Judy see I KNOW WHERE I AM GOING on the big screen. (It is Dennis' all time favorite film) On Sun, Apr 10, 2011 at 9:19 PM, Dennis Doros <milefi...@gmail.com<mailto:milefi...@gmail.com>> wrote: Gary, I agree, but I would argue that it's one and the same thing. People see going to a movie now just as if they are watching it at home and feel free to talk, take phone calls, etc. Theaters stopped treating their customers as community members and guests -- and let's remember that ushers did have to stop unruly cinema-goers from day one but there are no more ushers and very few managers who care about good projection, sound and manners. Add to that a Hollywood not interested in hiring the best writers and the best material and more interested in commercial product that can be sold in one sentence. Better movies make less restless audiences. Dennis On Sun, Apr 10, 2011 at 6:28 PM, <ghand...@library.berkeley.edu<mailto:ghand...@library.berkeley.edu>> wrote: ...on the other hand: The Castro and other cinephile venues are one thing; the urban cineplex, definitely another. I'm increasingly appalled by the lunkheadedness and rudeness of movie-going audiences in urban cineplexes... gary handman > This is definitely how I feel when we talk about the digital future. That > in return for easy access, we've given up the wonder of (and complete > attention to) the experience. I just asked my son about seeing silent > comedies at the Castro last year. He does realize how special that was. > > Dennis Doros > Milestone Film & Video > milefi...@gmail.com<mailto:milefi...@gmail.com> > 201-767-3117<tel:201-767-3117> > > Sent from my iPhone > > On Apr 10, 2011, at 1:02 PM, Deg Farrelly > <deg.farre...@asu.edu<mailto:deg.farre...@asu.edu>> wrote: > >>> From Sunday's NY Times: >> >> http://www.nytimes.com/2011/04/10/movies/the-24-hour-movie-and-digital-technology.html?nl=todaysheadlines&emc=tha26 >> >> >> >> -- >> deg farrelly, Full Librarian >> Mail Code 1006 >> Arizona State University >> P.O. Box 871006 >> Tempe, AZ 85287 >> Phone: 480.965.1403<tel:480.965.1403> >> Email: deg.farre...@asu.edu<mailto:deg.farre...@asu.edu> >> >> VIDEOLIB is intended to encourage the broad and lively discussion of >> issues relating to the selection, evaluation, acquisition,bibliographic >> control, preservation, and use of current and evolving video formats in >> libraries and related institutions. It is hoped that the list will serve >> as an effective working tool for video librarians, as well as a channel >> of communication between libraries,educational institutions, and video >> producers and distributors. > > VIDEOLIB is intended to encourage the broad and lively discussion of > issues relating to the selection, evaluation, acquisition,bibliographic > control, preservation, and use of current and evolving video formats in > libraries and related institutions. It is hoped that the list will serve > as an effective working tool for video librarians, as well as a channel of > communication between libraries,educational institutions, and video > producers and distributors. > Gary Handman Director Media Resources Center Moffitt Library UC Berkeley 510-643-8566<tel:510-643-8566> ghand...@library.berkeley.edu<mailto:ghand...@library.berkeley.edu> http://www.lib.berkeley.edu/MRC "I have always preferred the reflection of life to life itself." --Francois Truffaut VIDEOLIB is intended to encourage the broad and lively discussion of issues relating to the selection, evaluation, acquisition,bibliographic control, preservation, and use of current and evolving video formats in libraries and related institutions. It is hoped that the list will serve as an effective working tool for video librarians, as well as a channel of communication between libraries,educational institutions, and video producers and distributors. -- Best, Dennis Doros Milestone Film & Video/Milliarium Zero PO Box 128 Harrington Park, NJ 07640 Phone: 201-767-3117<tel:201-767-3117> Fax: 201-767-3035<tel:201-767-3035> email: milefi...@gmail.com<mailto:milefi...@gmail.com> www.milestonefilms.com<http://www.milestonefilms.com> www.ontheboweryfilm.com<http://www.ontheboweryfilm.com> www.arayafilm.com<http://www.arayafilm.com> www.exilesfilm.com<http://www.exilesfilm.com> www.wordisoutmovie.com<http://www.wordisoutmovie.com> www.killerofsheep.com<http://www.killerofsheep.com> AMIA Austin 2011: www.amianet.org<http://www.amianet.org> Join "Milestone Film" on Facebook! VIDEOLIB is intended to encourage the broad and lively discussion of issues relating to the selection, evaluation, acquisition,bibliographic control, preservation, and use of current and evolving video formats in libraries and related institutions. It is hoped that the list will serve as an effective working tool for video librarians, as well as a channel of communication between libraries,educational institutions, and video producers and distributors. -- Jessica Rosner Media Consultant 224-545-3897 (cell) 212-627-1785 (land line) jessicapros...@gmail.com<mailto:jessicapros...@gmail.com>
VIDEOLIB is intended to encourage the broad and lively discussion of issues relating to the selection, evaluation, acquisition,bibliographic control, preservation, and use of current and evolving video formats in libraries and related institutions. It is hoped that the list will serve as an effective working tool for video librarians, as well as a channel of communication between libraries,educational institutions, and video producers and distributors.
