Mary raised the interesting point that NI will sell to anyone (even Iran or Qadaffi, when legal). But NI is less likely to negotiate a contract apparently _requiring_ that the NI name appear on the control panel with just anyone.
As a scientist in a former life, I bought NI hardware and software -- but they never asked me about what I was going to do with it. The deal with Rossi sounds much more like an OEM contract, and they are very likely to have done some diligence on it. Just the risk of adverse PR (which they are already experiencing, I suspect) would require a reasonable return on the cost of the perceived risk. -- Sean