Hi Anna,

Thanks for your note. For what it's worth, Lisa Seitz Gruwell[1] said[2] a
couple of days ago on Meta, in response to Liam Wyatt,

> Thanks for the feedback. I think you are referring to language about
"keeping Wikipedia ad-free." We have taken that language out of the banner.

She added, in response to myself,

> Thanks for the suggestions. Here is the language we are now using to
summarize costs: "If Wikipedia is useful to you, please take one minute to
keep it online and growing. We're a small non-profit with costs of a top
website: servers, staff and programs."

I personally like the simple German wording about "giving something back to
Wikipedia" very much. I think many of us started editing with that sort of
sentiment in mind.

However, "to keep it online and growing", too, is a vast improvement over
"to keep it online and ad-free". I am very happy to see Lisa confirming
that "ad-free" has been dropped.

Andreas

[1] https://meta.wikimedia.org/wiki/User:Lgruwell-WMF
[2]
https://meta.wikimedia.org/w/index.php?title=Fundraising%2F2015-16_Fundraising_ideas&type=revision&diff=14612876&oldid=14600150


On Sun, Nov 15, 2015 at 6:49 AM, Anna Stillwell <astillw...@wikimedia.org>
wrote:

> Andreas,
>
> Thank you for this positive feedback. I can't comment on future banner
> messages because I don't have the requisite knowledge.
>
> Here's where we are right now... I've seen Megan and the fundraising team
> really apply themselves on this concern.  They've interviewed many people
> and they are starting to collaborate with some of the people who have not
> liked our banners.
>
> I have no promises. None. I am just filling you in on the process. We're
> also headed into the busiest times of our year and we are a small team so
> we may not be able to update you in a timely fashion.
>
> /a
>
> On Fri, Nov 13, 2015 at 5:42 AM, Andreas Kolbe <jayen...@gmail.com> wrote:
>
> > I see that the fundraising banners currently running in Germany[1][2] no
> > longer speak of "keeping Wikipedia online and ad-free", but instead
> > encourage people to "give something back to Wikipedia" if they find it
> > useful.
> >
> > That is a much, much better wording. Thank you. I trust the English
> banners
> > that will run in December will follow the same approach.
> >
> > Note however that the German FAQ[3] that is linked from the German Donate
> > Now page[4] is several years out of date. It refers to 2013/2014 as the
> > current financial year, and directs readers to the 2011/2012 annual
> report
> > (!!!).
> >
> > The English FAQ[5] has much less content than the German one (I'm told
> all
> > the outdated content has been commented out) and now lacks any specifics
> > that would give donors an idea of what the Foundation is doing with their
> > money.
> >
> > In all languages, the link to the FAQ on the Donate Now page is in such
> > small print as to be barely legible. Please update the FAQs in all
> > languages as a matter of urgency, and change the font size of the links
> to
> > something more reasonable.
> >
> > In general I would like to see the Foundation communicate more clearly,
> > transparently and proactively about where the money goes, and what the
> user
> > benefits are. Reports like the one last year on improving access speed[6]
> > are useful.
> >
> > Andreas
> >
> > [1]
> >
> >
> https://de.wikipedia.org/wiki/Datei:Spendenbanner-de-s5mini-151112_Kopie.jpg
> > [2]
> > https://commons.wikimedia.org/wiki/File:Fehlerhafte_Spendenkampagne.png
> > [3] https://wikimediafoundation.org/wiki/FAQ/de
> > [4]
> >
> >
> https://donate.wikimedia.org/w/index.php?title=Special:FundraiserLandingPage&uselang=de
> > [5] https://wikimediafoundation.org/wiki/FAQ/en
> > [6]
> >
> >
> http://blog.wikimedia.org/2014/12/29/how-we-made-editing-wikipedia-twice-as-fast/
> >
> >
> > On Thu, Nov 5, 2015 at 11:17 PM, Pine W <wiki.p...@gmail.com> wrote:
> >
> > > I was happy to see increasing net assets and increasing revenue. The
> > > fundraising messages that WMF sends should to reflect the facts about
> > where
> > > the money will go and about the current financial status of WMF.
> > >
> > > I've been told by someone whose history with the Wikimedia community is
> > > longer than mine that many years ago, the chapters used to be in
> stronger
> > > financial positions than WMF was. Eventually this flipped. As recently
> > as a
> > > few years ago were consistent questions about the effectiveness and
> > > integrity of the chapters. In more recent history, the chapters seem to
> > be
> > > doing well in terms of effectiveness and integrity, and now the bulk of
> > the
> > > revenue is going to WMF where there are more questions about
> > effectiveness
> > > and integrity. I'm particularly troubled by the lack of responses from
> > WMF
> > > to a number of questions that I repeatedly asked about the 2015-2016
> > Annual
> > > Plan, and I'd really like to see some work done on increasing financial
> > > transparency in WMF as well as enhancing the integrity of the online
> > > fundraising messages.
> > >
> > > Pine
> > >
> > > On Thu, Nov 5, 2015 at 2:59 PM, Andreas Kolbe <jayen...@gmail.com>
> > wrote:
> > >
> > > > On October 30, the Wikimedia Foundation posted its audited financial
> > > > statements for the year ended June 30, 2015.
> > > >
> > > >
> > > >
> > >
> >
> https://upload.wikimedia.org/wikipedia/foundation/0/0b/Audit_Report_-_FY_14-15_-_Final.PDF
> > > >
> > > > The figures contained in these statements have a bearing on the
> present
> > > > discussion. Some highlights:
> > > >
> > > > Net assets at end of year:
> > > > $77.8 million
> > > > (up $24.3 million from $53.5 million)
> > > >
> > > > Current assets include:
> > > > $35.2 million in cash and cash equivalents
> > > > $29.0 million in short-term investments.
> > > >
> > > > Total support and revenue:
> > > > $75.8 million
> > > > (up $23.3 million from $52.5 million)
> > > >
> > > > Total expenses:
> > > > $52.6 million
> > > > (up $6.7 million from $45.9 million)
> > > >
> > > > Internet hosting costs:
> > > > just under $2 million
> > > > (down $0.5 million from $2.5 million)
> > > > _______________________________________________
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>
>
> --
> Anna Stillwell
> Major Gifts Officer
> Wikimedia Foundation
> 415.806.1536
> *www.wikimediafoundation.org <http://www.wikimediafoundation.org>*
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