I think those who decline our service following a successful site survey are just tire kickers. They almost always tell our subcontractor that they "will speak to the wife and get back to us" or they were merely "wanting to see if our service was available in their area". People of this stature waste our time and resources, they are the ones that we need to avoid from the get go in order to optimize our company's efficiency. I do not feel that we should punish ethical customers by charging an inflated installation fee to subsidize our site survey expenses incurred by the tire kickers. We've decided that we are going to require a signed site survey request form with payment authorization prior to the site survey being performed and those who decline service following a successful site survey WILL BE billed the applicable site survey fee. If they are serious about obtaining our service, they will find a fax machine or scanner to return the signed document to our company. Feel free to follow-up with me in a couple of months to see how this new policy is working for our WISP. BTW, the other WISP in our area is charging $75 - $150 for a site survey fee. The word on the street is that they are adding 4 - 5 new subscribers per day but I find this very hard to believe because we are only adding 4 - 5 per week but our coverage area is more limited than their's. They are also charging $300 - $500 in upfront installation/CPE fees compared to our $99 upfront fee. When their company was planning expansion into our area, my partner and I hosted a conference call with their two owners and they told us point blank, "people will pay us whatever we charge them because we are their only option." This is just the opposite of how my partner and I approach our WISP, we did not get into this business to get rich, we simply wanted to offer a better service (for less) to the communities we service. We're not the type of company who's strategy involves taking advantage of people but if someone wants something (a site survey for instance), they need to pay for it because it's the fair thing to do being that it does require time, labor and other expenses. For now, we're just going to enforce the site survey fee for those who are disrespectful of our resources (i.e. those who decline our service following a successful site survey). Time will tell.
Shannon D. Denniston, Co-Founder KyWiFi, LLC - Mt. Sterling, Kentucky "Your Hometown Broadband Provider" http://www.KyWiFi.com Call Us Today: 859.274.4033 =========================== $29.99 DSL High Speed Internet $14.99 Home Phone Service $19.99 All Digital Satellite TV - No Phone Line Required for DSL - FREE Activation & Equipment - Affordable Upfront Pricing - Locally Owned & Operated - We Also Service Most Rural Areas =========================== ----- Original Message ----- From: "Peter R." <[EMAIL PROTECTED]> To: "WISPA General List" <wireless@wispa.org> Sent: Monday, October 09, 2006 7:56 AM Subject: Re: [WISPA] Outsourced installations (KyWiFi LLC) It seems more likely that Blair is disqualifying his prospects before spending money on a site survey. One of the best sales skills is the ability to DQ prospects early - it saves the sales guy and the company time and money. If the site survey for the prospect comes back positive, what are the objections? Are you creating a response for each objection? How are you presenting the site survey results? Is it an enthusiastic delivery like The Irrestible Offer or is it flat? "Wonderful! Right now you have a chance to get our broadband service. In just 2 days we will have you surfing the web on a safe, reliable and fast platform." - Peter RAD-INFO, Inc. -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
