We are getting to the point in a lot of our markets that we need to offer different speed packages. Issue being some markets, being 900 or slightly sub-par infrastructure, we wouldn’t be able to promote these packages across the board. Was curious if others are offering packages to different areas that would not be possible in some? And if so, do you get any backlash from those who cannot get those packages? Is it appropriate to offer extended packages to users on one tower when another tower down the road wouldn’t be capable of these packages? Its bad but we just offer a residential rate, no matter if that customer can get 1 meg down via Canopy 900 or close to 10 meg on a UBNT SM. I have caught a little heat in an area where we fired up 900 about 4 years ago to a market that had only satellite. Then we hooked up a tower in a small town 4 miles away with UBNT M2 and news spread like wild fire. We went from 40 900 subs to about a dozen, and a pile of radios I don’t want to deploy again. Shame on me for not offering the extended packages at that time for those wanting more bandwidth.
I also have the area outside my home town that Century Link offers what they claim is 12 meg service, but it never gets close. I am constantly adding more sectors in these areas, Im getting to the point where I am adding UBNT to offload Canopy, then adding more UBNT to offload the UBNT that was offloading the Canopy, it gets to be a vicious circle. I am already $20 per month more than CL, not sure if a lot of customers would stay if I were to charge them more for what they are getting now. Once again shame on me. The bosses think the prices should be the same across the board, but technically performances cannot be matched across the board, plus Im running ragged satisfying existing customers when I should be looking at new areas, and start the vicious circle all over again LOL. thanks heith
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