Put a lot of thought into this topic as many have I am sure. I ended up with set plans for everyone across the board and like Matt says, if they cannot get it, we do not sell it. But, I have been thinking of changing our marketing to be different with this issue in mind... the issue of diversity of delivery technologies and environments within our network.
We have always marketed four home plans with specified U/D and softcap data amounts. Such as todays plans: Plan 1: 1/.5Mbps Plan 2: 3/1Mbps Plan 3: 4/1.5Mbps Plan 4: 6/2Mbps I have been thinking that we will market either "Up To" or a specific range like: Plan 1: 1-1.5Mbps Plan 2: 2-3Mbps Plan 3: 3-4Mbps Plan 4: 4-6Mbps In this way, for a customer that tests at 2.5Mbps, they can be sold Plan 2 just like a person in another area could be sold Plan 2 when they test at 3 or more Mbps. The thought is it could solve some issues in marketing and support in that the customer is made aware of that the plan can vary in speed possibly due to network load, weather, or availability. Since our 2014 goal is to have these four home plans at 2, 4, 6 and 8Mbps respectfully (due to fiber upgrades and Gig PtPs), the ranges will be easy to articulate... such as Plan 2 is 2-4Mbps, Plan 2 is 4-6Mbps. Upload speeds would remain static since the smaller ratio is achievable for given download speed 99% of the time. I would also not apply this to business plans, and keep them static with a 'we can or we can not' marketing and sells policy. On Dec 30, 2013 9:35 PM, "Matt Hoppes" <mhop...@indigowireless.com> wrote: > What we have done is offer the same packages across the board. If you > can't get at least the package you want we don't install you. > > On Dec 30, 2013, at 21:11, "heith petersen" <wi...@mncomm.com> wrote: > > We are getting to the point in a lot of our markets that we need to > offer different speed packages. Issue being some markets, being 900 or > slightly sub-par infrastructure, we wouldn’t be able to promote these > packages across the board. Was curious if others are offering packages to > different areas that would not be possible in some? And if so, do you get > any backlash from those who cannot get those packages? Is it appropriate to > offer extended packages to users on one tower when another tower down the > road wouldn’t be capable of these packages? Its bad but we just offer a > residential rate, no matter if that customer can get 1 meg down via Canopy > 900 or close to 10 meg on a UBNT SM. I have caught a little heat in an area > where we fired up 900 about 4 years ago to a market that had only > satellite. Then we hooked up a tower in a small town 4 miles away with UBNT > M2 and news spread like wild fire. We went from 40 900 subs to about a > dozen, and a pile of radios I don’t want to deploy again. Shame on me for > not offering the extended packages at that time for those wanting more > bandwidth. > > I also have the area outside my home town that Century Link offers what > they claim is 12 meg service, but it never gets close. I am constantly > adding more sectors in these areas, Im getting to the point where I am > adding UBNT to offload Canopy, then adding more UBNT to offload the UBNT > that was offloading the Canopy, it gets to be a vicious circle. I am > already $20 per month more than CL, not sure if a lot of customers would > stay if I were to charge them more for what they are getting now. Once > again shame on me. The bosses think the prices should be the same across > the board, but technically performances cannot be matched across the board, > plus Im running ragged satisfying existing customers when I should be > looking at new areas, and start the vicious circle all over again LOL. > > thanks > heith > > > > _______________________________________________ > Wireless mailing list > Wireless@wispa.org > http://lists.wispa.org/mailman/listinfo/wireless > > > _______________________________________________ > Wireless mailing list > Wireless@wispa.org > http://lists.wispa.org/mailman/listinfo/wireless > >
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