To all,

I would re-examine when EQUAL started using this motif and branding image.
Equal isnt generally kept up with in standard design blogs so I cant really
find the date of the change. But I have seen plenty of equal boxes that
DONOT use this design or standard. I think it may be a bit of mirror
thinking in the regards to the designers of the equal packaging. Honestly I
cant see a relationship between the colored dots and the actual product,
where the dots in OOo are representative of the software within the package.
I do not think there would be much of a LEGAL argument here, the design is
simply a motif used by equal(a food product) compared to a representative
element of a software package. I LIKE how OOo uses the dots, and unless we
really want to engineer a new concept I think we should keep it.

-Dennis

On Thu, Jan 7, 2010 at 5:39 PM, Bernhard Dippold <
bernh...@familie-dippold.at> wrote:

> Hi Steven, Nik, all,
>
> Steven Shelton schrieb:
>
>
>> On 1/7/2010 7:31 AM, Nikash V. SINGH wrote:
>>
>>> The similarities are FAR too coincidental, and unintentional or
>>> not, this issue needs to be addressed otherwise it could lead to
>>> legal issues, or more pressing from my point of view, it would
>>> compromise the integrity of the Art project.
>>>
>>
>> I don't really see this as a major issue. At least in the States
>> (and I'm assuming its similar elsewhere), there could only be "legal
>>  issues" of the similarity of the logos would tend to create
>> confusion in the minds of consumers. I don't think there's any way
>> one could make any realistic argument that such is the case here.
>>
>
> I agree with you, Steven, on this point, but looking at the other point
> Nik raises here, we should take the chance to use this coincidence to
> drop at least the shape of the "dots" when we look for branding elements
> to be kept for the new overall design.
>
> Nik wrote:
>
>> By looking at that image, I think it should be obvious that Equal
>>> has more right to use these motifs than OpenOffice.org does [...]
>>>
>>> I feel strongly that the coloured dots should not be added to the
>>> OOo  identity, not with such little relevance or thought [...]
>>>
>>
> I don't think that we can be called "brand borrowers" just because of the
> dots (the wire gulls have been compared to Adobe IIRC), but they don't serve
> well for a strong branding identity.
>
> What I wanted to say is, that the community's vote has brought us the OOo3
> splash screen that we use for over a year now. As long as we don't have a
> general branding identity I want to keep the elements we have - but the new
> project will probably be a good reason to replace weak elements by stronger
> ones without waiting for OOo4.
>
>
>  Right now OOo is plagued with arbitrary Design motifs;
>>>
>> >> - The mishaped gulls
> >> - The wireframe gulls (which are showing their age
>
>>  as Design elements)
>>>
>> >> - The "reverse-s" which is used ad-hoc per design item
> >> - A "3" which appears every so often with no fixed
>
>>  location, scale or typeface
>>>
>>
>> I am totally on-board with you on these issues, however.
>>
>
> Same with me - there is quite a lot of work to do...
>
> Let's find out what can be reached with Sun in the meeting next week.
>
> Best regards
>
> Bernhard
>
>
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