Happy Thursday folks! I think we have the make of a great fireside/barstool conversation.
The desire to make the change is definitely there. I echo Walter’s passion and statements. [Tangentially, there is a marketing opportunity to rebrand the organization as “first” OSS entity. Maybe it isn’t chronologically, but when thinking about OSS, I can’t think of any organizations that have made such broad contributions with as much temporal longevity as ASF] I also agree w/ Sam that this isn’t going to be easy to accomplish. Perhaps a starting point would be to answer these questions in concert: - what is the LOE to perform the rebranding/renaming? - are there enough volunteers within the organization willing to participate? - what does the community think? I want to emphasize that this last question is a point of no return. If we start creating surveys and asking about our brand, it’s going to chum the waters. It effectively creates a countdown. It also changes the narrative around our response from “We decided to do this because it was the right thing to do” from “We’re doing this because you asked us to”. DEI is more about the former. Who can help us get these answers? From: Walter Cameron <walter.li...@waltercameron.com> Reply: dev@community.apache.org <dev@community.apache.org> Date: April 28, 2022 at 01:29:03 To: dev@community.apache.org <dev@community.apache.org> Subject: Re: It’s time to change the name On Wed, Apr 27, 2022 at 6:40 PM Sam Ruby <ru...@intertwingly.net> wrote: > Walter: what are you personally willing to volunteer to do? What is > your plan? What resources do you need? Honestly Sam the extent of my plan was to bring attention to this issue and the harms it’s caused. Beyond that I’m kinda winging it but I appreciate your eagerness and openness to change. I had hoped I’d speak up, people would finally pull their heads out of the sand and work to undo the harm they’ve caused. ASF’s brand violates its own CoC. You would think that might spur effort for change by those perpetuating the harm, but if you want me to do the work I’ll do whatever I can. I’m not that familiar with the details of the organization, surely not as familiar as one of its Directors, so in a lot of ways I don’t fully understand the scope of what needs to be done, but I’m willing to volunteer a few weekends of my rudimentary technical and design skills to run a “Find & Replace…” and put together a new logo or whatever you think would be helpful in this effort. I haven’t designed a logo in probably 15 years but I’m willing to give it a try. I would have assumed that an organization with a paid staff and goals to increase the diversity of its contributors and continue receiving corporate donations would understand that the costs of inaction outweigh the costs of action here. Let me know what else I can do to help. Walter
