On Fri, Apr 29, 2022 at 8:28 AM me <m...@emangini.com> wrote:

> Andrew,
>
> I agree that putting it to a member vote is possibly polarizing (and
> premature).  That’s not really the intent here. A poll is a dipstick effort
> to check the temperature before we reach strategy and tactics. Polling is
> more about discovery.
>

I think you'll get a similar reaction from a poll.


> I’m all for the outreach. For my own clarification, are you looking at
> this as a means of defining boundaries on the effort, setting urgency on
> the efforts (or some combination of both?)
>

I think this is such an expansive and encompassing topic that covers almost
every aspect of the operations of the foundation that it might be smart for
the board to have a look and build up a plan before doing any ad hoc
outreach.

Is this something you’re willing to do or kick off?
>

I personally don't have bandwidth to participate in activities on this, no.


> Is there any reason why we can’t move forward with both a poll and
> outreach?
>

Again I think this is a board decision but I am not a lawyer.


>
>
>
>
>
>
>
> From: Andrew Musselman <a...@apache.org>
> Reply: dev@community.apache.org <dev@community.apache.org>
> Date: April 29, 2022 at 10:14:05
> To: dev@community.apache.org <dev@community.apache.org>
> Cc: Matt Sicker <boa...@gmail.com>
> Subject:  Re: It’s time to change the name
>
> Speaking as someone in the Pacific Northwest US, where we say land
> acknowledgement for the Duwamish tribe at the beginning of all school
> events, meaning I respect and understand the motivation for this:
>
> I think simply opening this up for a member vote will result in an
> unproductive firefight. Reactions will range from enthusiastic sympathy
> to
> bewildered annoyance to outright hostile accusations.
>
> Can I propose an outreach to some Apache tribe governments so we can open
> a
> dialog with them directly, and start to understand what their official
> experience of the ASF branding is?
>
> Then we could formulate a plan after some deliberation.
>
> The plan could include logo redesign if the feather symbol is viewed as
> insensitive, for example, and other changes balanced with feasibility and
> community values.
>
> Best
> Andrew
>
> On Fri, Apr 29, 2022 at 6:29 AM me <m...@emangini.com> wrote:
>
> > @Christian
> >
> > You’re very welcome! I think an internal poll has a great way of
> defining
> > footholds. It’s going to be hard to craft to avoid confirmation bias,
> but I
> > think it’s definitely possible.
> >
> > @Matt
> >
> > I agree. There is no doubt that this is something that would require
> > stages. Approaching this “Big Bang” style is going to fail pretty
> quickly.
> > I’m thinking the effort is going to be an amalgam of the Washington
> > Redskins -> Commanders effort + the migration from JUnit 4 to 5. This
> > definitely hits on the “strategic” aspect of Sam’s initial questions.
> >
> > I think we can probably differentiate a brand change and a name change
> as
> > separate efforts (or at the very least separate life cycles). Large
> > organizations that acquire startups and small companies often rebrand
> the
> > acquired assets and their products to better fit their business/tech
> > strategy. However, underlying assets (repos, docs, materials) are
> retrofit
> > at a slower burn.
> >
> >
> > I think the first action item is probably a poll. I’m happy to pair/mob
> > (virtually or otherwise) on it with someone. Are there any particular
> > psychometrics we’d like to leverage (i.e. Likert?)
> >
> > @Walter, do you want to take a first stab at a poll? Maybe we can put
> > together a small tiger team to carry it out?
> >
> >
> >
> >
> > From: Matt Sicker <boa...@gmail.com>
> > Reply: dev@community.apache.org <dev@community.apache.org>
> > Date: April 28, 2022 at 18:45:07
> > To: dev@community.apache.org <dev@community.apache.org>
> > Subject: Re: It’s time to change the name
> >
> > Defining a scope here is also fairly important. For example, the
> > apache.org domain name is fairly baked into a lot of unchangeable
> > places such as Java package names, every single released artifact, the
> > software license itself (which is used by tons of people outside of
> > ASF), all the existing public URLs to things, email addresses, signing
> > keys, the GitHub organization name, tons of infrastructure
> > configuration, finance documents, corporate documents, trademarks, and
> > surely other areas I'm forgetting.
> >
> > If we have a name change and only update the places where it's easy to
> > do so, the name Apache will still be highly visible in tons of key
> > areas for the indefinite future. This isn't even considering
> > downstream users of Apache software, either, who may or may not adopt
> > a rename. These are some of the fairly intractable concerns I've had
> > about a name change, and that's even after working with another OSS
> > project that went through a name change and still has tons of
> > references to its old names due to compatibility issues.
> >
> > On Thu, Apr 28, 2022 at 3:49 PM Christian Grobmeier
> > <grobme...@apache.org> wrote:
> > >
> > >
> > > On Thu, Apr 28, 2022, at 22:19, me wrote:
> > > > Christian,
> > > >
> > > > Were you thinking of an internal poll? That’s actually a
> spectacular
> > idea.
> > >
> > > Yes, that was I was thinking. Basically a poll on members@, since (I
> > guess) members would eventually decide on that proposal.
> > >
> > > >
> > > > How do we go about kicking that off?
> > >
> > > I am not so sure either, but I guess writing the poll and proposing
> it
> > to community@ would be a first step. Once decided on the content we
> could
> > vote on sending it, and then send it to members@
> > >
> > > Others may have different ideas, but that is my first idea on it.
> > >
> > > Thanks for calling my idea spectacular, it gives me a warm feeling,
> > since I didn't think of it as such :)
> > >
> > > Kind regards,
> > > Christian
> > >
> > > >
> > > >
> > > > Ed Mangini
> > > > m...@emangini.com
> > > >
> > > >
> > > > From: Christian Grobmeier <grobme...@apache.org>
> > > > Reply: dev@community.apache.org <dev@community.apache.org>
> > > > Date: April 28, 2022 at 15:43:04
> > > > To: dev@community.apache.org <dev@community.apache.org>
> > > > Subject: Re: It’s time to change the name
> > > >
> > > >>
> > > >> Hello,
> > > >>
> > > >>
> > > >> On Thu, Apr 28, 2022, at 20:57, me wrote:
> > > >> > The desire to make the change is definitely there. I echo
> Walter’s
> > > >> > passion and statements.
> > > >>
> > > >> +1
> > > >> > I also agree w/ Sam that this isn’t going to be easy to
> > accomplish.
> > > >>
> > > >> +1
> > > >>
> > > >> > Perhaps a starting point would be to answer these questions in
> > concert:
> > > >> > - what is the LOE to perform the rebranding/renaming?
> > > >> > - are there enough volunteers within the organization willing to
> > participate?
> > > >> > - what does the community think?
> > > >> >
> > > >> > I want to emphasize that this last question is a point of no
> > return. If
> > > >> > we start creating surveys and asking about our brand, it’s going
> > to
> > > >> > chum the waters.
> > > >>
> > > >> Agreed. I would have thought to make a poll in the community
> first-
> > briefly explain the issue and see what the community (non-binding) vote
> is
> > - just checking sentiments.
> > > >>
> > > >> I am afraid there will be a lot of headwinds. But based on the
> > outcome one could decide if its more work to explain the issue or
> actually
> > solve the issue.
> > > >>
> > > >> Also a quick poll could stir up some people who are interested in
> > helping.
> > > >>
> > > >> Cheers,
> > > >> Christian
> > > >>
> > > >> >
> > > >> >
> > > >> > From: Walter Cameron <walter.li...@waltercameron.com>
> > > >> > Reply: dev@community.apache.org <dev@community.apache.org>
> > > >> > Date: April 28, 2022 at 01:29:03
> > > >> > To: dev@community.apache.org <dev@community.apache.org>
> > > >> > Subject: Re: It’s time to change the name
> > > >> >
> > > >> > On Wed, Apr 27, 2022 at 6:40 PM Sam Ruby <ru...@intertwingly.net>
>
> > wrote:
> > > >> >
> > > >> >> Walter: what are you personally willing to volunteer to do?
> What
> > is
> > > >> >> your plan? What resources do you need?
> > > >> >
> > > >> >
> > > >> > Honestly Sam the extent of my plan was to bring attention to
> this
> > issue and
> > > >> > the harms it’s caused. Beyond that I’m kinda winging it but I
> > appreciate
> > > >> > your eagerness and openness to change. I had hoped I’d speak up,
> > people
> > > >> > would finally pull their heads out of the sand and work to undo
> the
> > harm
> > > >> > they’ve caused.
> > > >> >
> > > >> > ASF’s brand violates its own CoC. You would think that might
> spur
> > effort
> > > >> > for change by those perpetuating the harm, but if you want me to
> do
> > the
> > > >> > work I’ll do whatever I can. I’m not that familiar with the
> details
> > of the
> > > >> > organization, surely not as familiar as one of its Directors, so
> in
> > a lot
> > > >> > of ways I don’t fully understand the scope of what needs to be
> > done, but
> > > >> > I’m willing to volunteer a few weekends of my rudimentary
> technical
> > and
> > > >> > design skills to run a “Find & Replace…” and put together a new
> > logo or
> > > >> > whatever you think would be helpful in this effort. I haven’t
> > designed a
> > > >> > logo in probably 15 years but I’m willing to give it a try.
> > > >> >
> > > >> > I would have assumed that an organization with a paid staff and
> > goals to
> > > >> > increase the diversity of its contributors and continue
> receiving
> > corporate
> > > >> > donations would understand that the costs of inaction outweigh
> the
> > costs of
> > > >> > action here.
> > > >> >
> > > >> > Let me know what else I can do to help.
> > > >> >
> > > >> > Walter
> > > >>
> > > >>
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> >
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