To your point, it hasn’t gone over well. It doesn’t seem to have impacted sales (at least as far as I can tell), but they did create a brand spankin’ new Jeep Grand Cherokee for 2022.
While I’m drawing a parallel based on the semantics of name usage (i.e. Apache is a nation name, Cherokee is a nation name), their circumstance has a much easier solution. Discontinuing an automobile “name” is a lot easier than rebranding an entire organization. They can still be Jeep. From: Bill Cole <billc...@apache.org> Reply: dev@community.apache.org <dev@community.apache.org> Date: May 11, 2022 at 15:31:49 To: ComDev <dev@community.apache.org> Subject: Re: A way to keep the name On 2022-05-11 at 14:56:13 UTC-0400 (Wed, 11 May 2022 14:56:13 -0400) me <dev@community.apache.org> is rumored to have said: > The scenario w/ Jeep is the most synonymous to Apache. (We are named > for a tribe, rather than a synonymous term or epithet). I’m side > stepping the logo for the moment. > > The last words I could find on the subject (w/ a brief scan) were > March of 2021 > > - Chief Hoskins of the Cherokee Nation did request a name change from > Jeep. > - Jeep opened up talks, but they didn’t comply. Back in the mists of time I worked for Chrysler (then parent of Jeep) and there was briefly a kerfuffle over Jeep's "Cherokee" appropriation, as it is an issue that comes up episodically and never is resolved. I did not follow the public statements at the time, but the phrase that stuck with me from internal communications was "pound sand." I'm a bit surprised that they engaged further more recently, but times do change. I absolutely do not think ASF should replicate that stance. -- Bill Cole --------------------------------------------------------------------- To unsubscribe, e-mail: dev-unsubscr...@community.apache.org For additional commands, e-mail: dev-h...@community.apache.org
