> And with Ford's current ad campaign theme, it's no surprise > either that > they decide to sponsor such an award, even though they know > it's not the > real techno. In any case, it's the closest thing at the AMA they have > for reaching the intended target audience. Assuming they show the ad > during the awards, it will certainly make people wonder what Detroit > Techno is. Then it's up to 'us' show them what it all is > about (and not > flame polite-but-ignorant newbies like what happened to that > raver kid a > few weeks ago!). as long as people are attaching some kind of motive to ford, why not try and act, PURELY for the sake of argument that they are hoping to popularize techno(which would be good for their campaign), as in REAL techno. so by sponsoring this category(i wouldnt be surprised if the AMA approached ford) they are reaching the fringe audience, albeit the far fringe. the people that like these people THINK they like techno and are closer to liking that sound than say the n'sync crowd...so maybe ford is recruiting true heads from the closest market they can find that is that big so you find people that think they like techno, make em look at your car, they see the ad with real techno, like it, more people like it, techno gets more popular, then bam they can take all the credit because they were the company advertising with it and people by their car.
but really its just back to the failure of labeling, what we call techno is not what others call techno maybe big-beat or "electronica" is too passe for them. OR maybe the whole ford focus ad campaign was made by someone who trolls these lists and wanted to see everyone get all huffy about it. thatd be awesome
