Ford is just a multinational with billions dolars of proffits and if anybody
on this list really think Ford is interested in techno at all or want to
lift techno to a higher lever then they are extremly ignorant. Some smart
guy down at Ford just noticed how populair the DEMF was, they not here to
make a better world guys, they want to cash in 

Actually i do believe the last part of your e-mail is true...


[EMAIL PROTECTED]


> as long as people are attaching some kind of motive to ford, 
> why not try and
> act, PURELY for the sake
> of argument that they are hoping to popularize techno(which 
> would be good
> for their campaign), as in
> REAL techno.
> so by sponsoring this category(i wouldnt be surprised if the 
> AMA approached
> ford) they are reaching
> the fringe audience, albeit the far fringe.
> the people that like these people THINK they like techno and 
> are closer to
> liking that sound than say the
> n'sync crowd...so maybe ford is recruiting true heads from the closest
> market they can find that is that big
> so you find people that think they like techno, make em look 
> at your car,
> they see the ad with real techno,
> like it, more people like it, techno gets more popular, then 
> bam they can
> take all the credit because they were
> the company advertising with it and people by their car.
> 
> but really its just back to the failure of labeling, what we 
> call techno is
> not what others call techno
> maybe big-beat or "electronica" is too passe for them.
> 
> OR 
> maybe the whole ford focus ad campaign was made by someone 
> who trolls these
> lists and wanted to see everyone
> get all huffy about it.
> 
> thatd be awesome
> 
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