FORD COULD CARE LESS ABOUT TECHNO! THEY JUST WANT TO SELL CARS! that's the bottom line. if they thought there was a big enough market for Midget Transsexual Racecar Drivers they would exploit that. it's all about appealing to a mass of people and then moving in for the kill, it has about as much to do with techno as the AMA has to do with music :)
> -----Original Message----- > From: Topping, Micah [SMTP:[EMAIL PROTECTED] > Sent: Wednesday, December 06, 2000 9:57 AM > To: 313@hyperreal.org > Subject: RE: [313] err... > > > And with Ford's current ad campaign theme, it's no surprise > > either that > > they decide to sponsor such an award, even though they know > > it's not the > > real techno. In any case, it's the closest thing at the AMA they have > > for reaching the intended target audience. Assuming they show the ad > > during the awards, it will certainly make people wonder what Detroit > > Techno is. Then it's up to 'us' show them what it all is > > about (and not > > flame polite-but-ignorant newbies like what happened to that > > raver kid a > > few weeks ago!). > as long as people are attaching some kind of motive to ford, why not try > and > act, PURELY for the sake > of argument that they are hoping to popularize techno(which would be good > for their campaign), as in > REAL techno. > so by sponsoring this category(i wouldnt be surprised if the AMA > approached > ford) they are reaching > the fringe audience, albeit the far fringe. > the people that like these people THINK they like techno and are closer to > liking that sound than say the > n'sync crowd...so maybe ford is recruiting true heads from the closest > market they can find that is that big > so you find people that think they like techno, make em look at your car, > they see the ad with real techno, > like it, more people like it, techno gets more popular, then bam they can > take all the credit because they were > the company advertising with it and people by their car. > > but really its just back to the failure of labeling, what we call techno > is > not what others call techno > maybe big-beat or "electronica" is too passe for them. > > OR > maybe the whole ford focus ad campaign was made by someone who trolls > these > lists and wanted to see everyone > get all huffy about it. > > thatd be awesome > > --------------------------------------------------------------------- > To unsubscribe, e-mail: [EMAIL PROTECTED] > For additional commands, e-mail: [EMAIL PROTECTED]
