To me, this underscores the notion that non-traditional forms of expression in general, seem able to make marked progress everywhere but in early 21st century America. Am I wrong about this? Seriously, it's not a rhetorical question. I'd like to know what people think.
K A-side I think the music industry in general is hurting in america. And to me it deserves it. Not the Artist, but those that really control the business aspect of it. Although Electronic music in general is everywhere; advertising adds, movies, games, etc, there is noone brave enough to market it. The reason it shows up in these other forms of art is because the people that are in control of the creative aspects of these markets are a part of a very creative generation. The selling, releasing, and marketing of music is still controlled by non creative "bandwagon jumping" business men. Marketing and promoting is everything and the powers that be, could care less to market non-traditional forms of art, unless of course it somehow makes it's way into america's vernacular on it's own. Which is what I think happened in Europe. B-side What kind of marketing or promotion does True techno music have here in america??? The answer is ,,,CLUBS , small indiscreet record stores and guess what more clubs. How can a record or a c.d. from a "techno d.j." get sold if NO ONE knows about them. I'm in an office of about 40 people, 30 of them are 35 and under. Of those 30 I would say only 5 knows any electronic artist and only one (ME) knows about true techno artist.What's wrong with this picture. I know a lot of people who enjoy this music when they hear it, but the only place they can hear it, is in a smokey nightclub that's open between 10:00 and 4:00 a.m. O.k I'm generalizing here but I think most of you get my point. This has been techno music's major problem, especially hear in america. It's so tied to the dance club industry that it's alienated itself from a large buying market. And we are definitely NOT going to get any help from a MAJOR. -----Original Message----- From: Ken Odeluga [mailto:[EMAIL PROTECTED] Sent: Wednesday, October 06, 2004 3:42 PM To: 313@hyperreal.org Subject: re: (313) techno isn't selling [EMAIL PROTECTED] said in response to Matthew Mangold: yes, as I said, it's not that I don't believe it - I'm just curious to see if there are stats/charts/bar graphs/whatever in any trade magazines. from what I read recently - vinyl is actually becoming popular again, very very slowly, but still... by the way, there's many reasons distribution companies go out of business besides direct result of drop in sales at the retailers. Nemesis could have been managed poorly from within on all sorts of levels. They might have grown out of touch with the changes in the US dance music market. Not saying that's the reason they've closed but it's just an example of things that happen. It's not always 1+1=2. Same goes for record retailers. They open and close more often than distributors I would guess. MEK ***** Michael, I sense that your difficulty in accepting easily that what Matthew Mangold and others are reporting is a widespread thing, might have something to do with the fact that you've recently returned from travelling to Europe (and other regions) where 'techno' and all related styles of music (and 'dance music in general) is stubbornly selling quite well, if not exactly having a renaissance. To me, this underscores the notion that non-traditional forms of expression in general, seem able to make marked progress everywhere but in early 21st century America. Am I wrong about this? Seriously, it's not a rhetorical question. I'd like to know what people think. k
