A bit late maybe but just my 2cts on this, neotrance is a label that
people but on artists like Booka Shade. We try to run a business here
with Eevnext and so we try to let people know that we have new music
out. Now we could choose to keep marketing only a small niche market
that is called Detroit Techno but we found out that more people then
we thought liked our music. The only problem was that they don't hear
our music, so what can we do about it? Well label our music as being
something they do know is a way to start. So yeah in a way calling
the new release from Terrace neotrance is indeed 'marketing schpeel'
but in the end we need to pay the bills to.
It is not that the new Terrace release sounds like your average
Tiesto and/or Armin van Buuren release! It is still quality techno we
are only trying to explore and expand our market.
If you haven't heard it yet, preview the new Terrace on our podcast:
iTunes music store podcast: http://public.eevolute.com/2006_podcasts/
promo_adv.xml
Basic podcast: http://public.eevolute.com/2006_podcasts/promo_basic.xml
KJ
On 23-nov-2006, at 0:46, Tristan Watkins wrote:
I can see it two ways. Why would a credible techno producer want to
go out
of their way to associate themselves with the trance scene ten
years after
it became its own codified collection of crap? Or why should the
techno
scene let the trance scece have dominion over a term that came
about as a
(good) description for techno like Stardancer and Sun Electric,
when the
codified variety does not so much induce trance as sleep? I dunno.
I can't
be arsed with the labels that much. It's marketing schpeel. They
have their
descriptive function within reason, but I think 'neotrance' may be
too much
effort and not enough description. Then again, if it sells proper
techno to
trance kiddies it's prolly a good thing. Gotta keep the new blood
flowing in
somehow!
All that said, when I think of some of the better Michael Mayer sets
floating around from a couple of years ago, I'd be hard pressed to
think of
a better description than 'trance' - in a good way. And what would
you call
some of that trancey Hiroshi Watanabe stuff? Some of this stuff
shares more
in common with old trance than old techno. Maybe it should be
"benetrance"!
Tristan
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