----- Original Message -----
From: "Dan Sicko" <[EMAIL PROTECTED]>
To: "Phonopsia" <[EMAIL PROTECTED]>; "M. Todd Smith"
<[EMAIL PROTECTED]>
Cc: <313@hyperreal.org>
Sent: Friday, October 19, 2001 11:11 PM
Subject: Re: [313] technology


> >>Trance in its roots was a marketing tool to identify techno with melody
>
> That's a real shame that the definition of "techno" had degraded that
> quickly in the early 90s, don't you think?
>
> -d

Point taken. How could I put it better??? That trance was a marketing tool
used by the uninititated to distinguish ethereal techno from "rave" and from
harder Detroit/Berlin techno??? I mean - obviously the distinction becomes
blurred because the point is that there was no consistency in the
application of the label. I'm not trying to reinstitute the co-option of all
melodic techno of that era under the guise of trance. Rather, I'm trying to
point out that a CD buying audience was more likely to be introduced to
techno at the time b/c that's what was compiled most often, and it was
marketed as trance in a hodgepodge. Like the afforementioned 69 and Dark
Comedy tracks, Balil, Sun Electric, Thomas Fehlmann, etc. All of it was
(mis)labeled trance, at least in some corners, and we can only disregard
that label with the benefit of hindsight. But maybe the point is that none
of us outsiders knew what trance was in '93? I didn't intend to diminish the
existant melodic techno of that era. If it wasn't for In Order to Dance Vol.
V, I may not have ever discovered techno and that it is "in fact" a techno
compilation, then often filed under "trance". The only pointer I had to
techno through domestic channels was the NovaMute repress of "the techno
sound of Berlin". The Pow-Wow Trance Waveform Transmissions didn't clear
things up for me any... My first taste of "techno" in 1990 came from the
Belgian "This is the New Beat" compilations, and I was later told through
313 that they were rip-offs. I'm trying to point out the co-option and how
most people don't jump into techno at purity ground-zero. In the early-mid
90s, communication channels were not so established as they are today, and
more people lived in isolation from the hotbeds of innovation. You consumed
what you could find, and what you were fed was "trance" - even if wasn't in
actuality. Of course, this is the 90's newcomer's dialogue, not the early
initaites, who had found what they were looking for already and can easilly
dismiss the rest.

Tristan
----------
http://ampcast.com/phonopsia <- Music
http://phonopsia.tripod.com <- Mixes, pics, thought, travelogue & info
http://www.metatrackstudios.com
[EMAIL PROTECTED] <- email
<FrogboyMCI> <- AOL Instant Messenger


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