On Sat, Aug 21, 2010 at 8:10 AM, Zsolt Vasvari <zvasv...@gmail.com> wrote: >> Every seller of products and services on planet Earth has access to >> the most dizzying array of marketing tools in human history > > Could you elaborate, especially on the free ones? I have no marketing > budget.
Step #1: Build a Web site that does a decent job of explaining what your app does, probably in more than 325 characters Step #2: Add easy ways to get from the Web site to your app: -- market: URL for those browsing on their phone -- QR code for the market: URL for those knowing about Barcode Scanner or Google Goggles -- a good search term for which you'll come up #1 (if not be the only entry) when they search for you on the Market -- Chrome2Phone direct install -- download the APK from your site (if it's free, or you have a free version they can try) -- links to alternative market(s) you are in, for those who have Market-less devices Step #3: Steer people to the Web site, using the marketing tools that have been discussed, ad nauseum, for the past decade-plus, in Web sites, books, magazines, etc. In your case, I'd start with an email sig. Then, set up a blog, or be useful with your Twitter account, or do something else to keep your name out there. Find where your customers usually visit online and figure out how your links can get there (e.g., sigs in discussion board posts, somebody else blogs a review of your app, run a contest). Add value wherever you can, so that your "marketing" isn't purely seen as self-serving. Do SEO work on the Web site so that you climb steadily in the search rankings for likely search terms. And so on. There are many, many books available for learning how to market yourself online. Pick one that is relatively new (I wouldn't go older than 2007), since the techniques change. Be prepared to translate any concrete advice those books offer into other technologies that may have arrived since the book came out (e.g., Google Buzz). Understand that those books aren't specifically written for Android developers, and so some percentage of the techniques that they describe aren't necessarily relevant for you. Subscribe to the blogs or Twitter feeds of people with great insight (e.g., I follow Seth Godin). Continuously monitor other successful Android apps and reverse-engineer how they're driving their traffic. And so on. -- Mark Murphy (a Commons Guy) http://commonsware.com | http://github.com/commonsguy http://commonsware.com/blog | http://twitter.com/commonsguy _The Busy Coder's Guide to Android Development_ Version 3.1 Available! -- You received this message because you are subscribed to the Google Groups "Android Developers" group. To post to this group, send email to android-developers@googlegroups.com To unsubscribe from this group, send email to android-developers+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/android-developers?hl=en
