Google's doing what they had to.  The manipulation of Google results was
getting extremely frustrating.  Even innocuous searches for exciting,
non-consumer-like things such as "sulfamethoxazole" or "aspect-oriented
programming" returned a page full of these atrocious link-farm pages
that not only fling all sorts of banner ads and "Would you like to
install our spyware package?  Click OK!" software installers, but the
window's immediately maximized, they've managed to circumvent the
Googlebar's pop-up blocker, so I get all sorts of exciting offers for
time-share investments and Herbal Viagra.

It's too bad that there are legitimate businesses out there that have
tried to optimize their site for better Google rankings that will be
shut out or otherwise lowered in search results as a consequence of
this.  However - and this might sound harsh - there are thousands of
times more web users interested in valid, useful results than there are
people trying to get exposure for their websites.  Google has a lot more
to lose with angry, disaffected users than it does with people trying to
move their way up their rankings.  If they want guaranteed exposure,
they'll buy Adwords.  Otherwise, you roll with the punches.

Encourage your client to contact Google with their concerns - PageRank
isn't perfect, but I've promptly recieved emails from Google's tech
support when I contact them about problems I had with their service, so
I can vouch for their interest in their users' experience.

- Jim

Angel Stewart wrote:

>HYPERLINK
>"http://www.searchengineguide.com/lloyd/2003/1125_bl1.html"http://www.se
>archengineguide.com/lloyd/2003/1125_bl1.html
>
>It seems Google has changed the way it ranks pages. One client's site
>has nwo officially dropped off the listings totally, even if a search is
>done for that specific site name, only external sites that link to it
>come up in the top 20 listings.
>
>Supposedly it was to stop people that manipulated their page rankings to
>rate highly on the scale, but it seems *extremely* harsh to me. This
>person did not pay for inclusion into Google, nor are they a member of
>Ad Words.
>
>It seems, from what I've read, that if you pay for inclusion and
>subscribe to Ad Words then you'll be back in the listings.
>
>I think this is just terrible, and the dangers of having one
>'definitive' search on the Internet. On the one hand sure they want to
>have relevant results, but on the other it seems they don't mind taking
>money for search placements in the regular listings.
>
>At this point I'm at a loss as to what to do with this client, since of
>course if you aren't listed by google as an Internet business, your
>business is as good as bust.
>
>Anyone have experience with these new changes in Google and how to get
>back listed?
>
>-Gel
>
>
>---
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>
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