> They misunderstood the PC. They thought it was just a toy and ignored it.

Not as I recall. Mainframe division understood it all too well. They fought
like hell in the early 80s to stop it happening. And to stop microcomputers
(the PC wasn't the first, or – as Bill Gates pointed out – the best)
driving out the IT dept from banks and insurance companies, the main milch
cows.

Others in the company saw the victory of micros as inevitable, and wanted a
slice of the action. So they set up Boca Raton behind a Chinese Wall. I
think their battle cry was: No EBCDIC!

The counter-arguments were quite persuasive (e.g. dispersal of the
expertise concentrated in IT depts, so employees would get all these
wonderful PCs but never learn how to use them) - but not persuasive enough,
and their shock-horror projections all came to pass.

Including the ill effects for customers. Wall-to-wall Excel has not been an
unmitigated success.

As for what happened next, I recommend Lou Gerstner's book: *Who Says
Elephants Can't Dance?* Every old-school IBMer's darkest nightmare: a
customer takeover. Lou even got IBM selling chips as a commodity.

Well… you don't get rich selling clothes-pegs to gypsies.

On Tue, 13 Apr 2021 at 13:59, Don Guinn <[email protected]> wrote:

> They misunderstood the PC. They thought it was just a toy and ignored it.
>
> On Mon, Apr 12, 2021, 7:09 PM Björn Helgason <[email protected]> wrote:
>
> > When i was a product manager there I was told that when we wanted to sell
> > something the selling price should deliver at least 10 times more than
> > cost.
> >
> > Less than that they were not interested.
> >
> > We are not in the fingers and toes business I was told.
> >
> > That was 30 years ago.
> >
> > They have been going downhill ever since I left.
> >
> > Þann mán., 12. apr. 2021, 18:25 'Rodney Nicholson' via Chat skrifaði <
> > [email protected]>:
> >
> > > “ 13 layers of managers.”
> > >
> > > The explanation of their survival is, I believe, their huge profit
> > > margins.
> > >
> > > I still recall when they got a contract to electronically handle the
> > > Toronto Stock Exchange trading system where they charged $18 per
> > > transaction.  Their cost of course was just a few electrons per
> > transaction.
> > >
> > > They were in effect a monopoly at the time.  And monopolies always
> waste
> > > huge quantities of resources, accordingly reducing everone’s living
> > > standards.
> > >
> > > Rodney.
> > >
> > >
> > > > On Apr 12, 2021, at 10:15 AM, Björn Helgason <[email protected]>
> wrote:
> > > >
> > > > apl lives on even if ibm goes away.
> > > >
> > > > it is really amazing that ibm is still around.
> > > >
> > > > 13 layers of managers.
> > > >
> > > > Þann mán., 12. apr. 2021, 13:51 Raul Miller skrifaði <
> > > [email protected]
> > > >> :
> > > >
> > > >> That's disappointing.
> > > >>
> > > >> Not surprising -- just disappointing.
> > > >>
> > > >> Still, there's J, there's Dyalog APL, there's GNU APL, and there's k
> > > and q.
> > > >>
> > > >> Not to mention various hardware array concepts, such as greenarrays
> > and
> > > >> gpus.
> > > >>
> > > >> And, maybe, IBM will go back up at some point?
> > > >>
> > > >> Who knows...
> > > >>
> > > >> --
> > > >> Raul
> > > >>
> > > >>> On Mon, Apr 12, 2021 at 5:05 AM Björn Helgason <[email protected]>
> > > wrote:
> > > >>>
> > > >>> https://www.ibm.com/support/pages/apl2-whats-new
> > > >>>
> > ----------------------------------------------------------------------
> > > >>> For information about J forums see
> > http://www.jsoftware.com/forums.htm
> > > >>
> ----------------------------------------------------------------------
> > > >> For information about J forums see
> > http://www.jsoftware.com/forums.htm
> > > >>
> > > >
> ----------------------------------------------------------------------
> > > > For information about J forums see
> http://www.jsoftware.com/forums.htm
> > >
> > > ----------------------------------------------------------------------
> > > For information about J forums see http://www.jsoftware.com/forums.htm
> > >
> > ----------------------------------------------------------------------
> > For information about J forums see http://www.jsoftware.com/forums.htm
> >
> ----------------------------------------------------------------------
> For information about J forums see http://www.jsoftware.com/forums.htm
>
----------------------------------------------------------------------
For information about J forums see http://www.jsoftware.com/forums.htm

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