Yep, to add to what Steve said: I can usually tell when a reporter has had their story assigned to them from an editor during the interview and I can ALWAYS tell from the final product.
This is one of those stories. I’d bet $100 that the editor was like, “oh, all of these happy articles about coworking? Let’s play the other side to stand out. The coworking biz owners will get up in a huff, talk about us, and drive pageviews.” I always make it my job to make a journalist look great - so telling them “your editor’s story is shit” won’t go far. Instead, I try to get a better sense of what story they think they need to tell and offer a better one…it usually helps when I have a story that nobody else has covered. Every editor loves a new or “exclusive” angle, or they wouldn’t be stirring up this shit in the firs place. -Alex ------------------ The #1 mistake in community building is doing it by yourself. Join the list: http://coworkingweekly.com Listen to the podcast: http://listen.coworkingweekly.com On Wed, Feb 4, 2015 at 2:44 PM, Steve King <sk...@emergentresearch.com> wrote: > The reality of business press coverage is sometimes you lose - and this was > one of those times. It was clear while I was being interviewed the reporter > had a negative point of view about coworking and considered it very > expensive. I tried to move him off of this and suggested to talk to others > (he did talk to Liz Elam) to get a more balanced view, but he stayed with > his point of view. > I didn't like this story either and feel he left out important context from > some my quotes. But in the reporter's defense, I'm familiar with his work > and he's usually good at his job. Also, part of his job at Bloomberg is to > have a point of view, and he expressed his. > By coincidence I was also interviewed by a reporter from The Week the same > day. Her article - The Booming Future of Collaborative Work Environments > <http://theweek.com/articles/535709/booming-future-collaborative-work-environments> > - > is much better. > -- > Visit this forum on the web at http://discuss.coworking.com > --- > You received this message because you are subscribed to the Google Groups > "Coworking" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to coworking+unsubscr...@googlegroups.com. > For more options, visit https://groups.google.com/d/optout. -- Visit this forum on the web at http://discuss.coworking.com --- You received this message because you are subscribed to the Google Groups "Coworking" group. To unsubscribe from this group and stop receiving emails from it, send an email to coworking+unsubscr...@googlegroups.com. For more options, visit https://groups.google.com/d/optout.
