Absolutely!
https://drive.google.com/file/d/1QInCyLksctapftjXEMFwYbxR_aJV1JwZ/view?usp=sharing
-> if anyone cannot access it via drive, happy to send it individually.

On Tue, Jun 9, 2026 at 9:42 AM Richard Zowalla <[email protected]> wrote:

> Hi,
>
> Tried to get the original mail from the list archive but couldn’t find it.
> Would you mind uploading it somewhere or re-sent the pdf in question?
>
> Tx und Gruß
> Richard
>
> > Am 09.06.2026 um 08:29 schrieb Jarek Potiuk <[email protected]>:
> >
> > Hello here,
> >
> > Any preferences?
> >
> > J.
> >
> >
> > On Fri, Jun 5, 2026 at 2:12 AM Jarek Potiuk <[email protected]> wrote:
> >
> >> Hi everyone,
> >>
> >> Short version: I've gathered every logo idea floating around — my
> original
> >> AI sketch from the name thread plus the three submissions in issue #243
> —
> >> into one numbered PDF (attached) so we can actually compare them and
> pick a
> >> direction. I'd like us to (1) rank them, (2) say which logo
> *properties* we
> >> each care about, and then (3) take the shortlist + our "what matters"
> list
> >> to ASF Marketing & Publicity for professional input.
> >>
> >> The four proposals (full detail + images in the PDF):
> >>
> >> 1. Original AI draft (me, via Gemini — name thread, 13 May). Realistic
> >> magpie + ASF oak leaf, in three styles (mark / mascot / heraldic crest).
> >> Just a non-binding seed. Three variants v1, v2, v3
> >>
> >> 2. Justin McLean — "detailed magpie" (#243, 23 May). Black-and-white
> >> magpie on a branch holding the red ASF oak leaf; one-line + stacked
> >> lockups, PNG.
> >>
> >> 3. Justin McLean — "geometric magpie" (#243, 27 May). Stylised bird,
> tail
> >> as a check-mark, multi-colour ASF feather; SVG + an Australian-magpie
> >> variant. The one with the most thumbs-up so far (Craig, Yeonguk, me).
> >>
> >> 4. André Ahlert — modern brand system (#243, 27 May). Minimalist blue
> >> "M"/magpie monogram with a first brand kit (palette, type, clear-space,
> >> applications) and a website mockup. The most designer-grade /
> >> fully-thought-through, though not yet tied to the oak leaf.
> >>
> >> What I'd like from you — two quick things:
> >>
> >> A) Vote. Reply with your top 3 with variants if needed, in order if you
> >> can - including variants (e.g. "3> 4 > 2 > 1v2"). Picking three each
> rather
> >> than one gives us a real ranking instead of a narrow win.
> >>
> >> B) Properties. Tell me, in a line or two, which top 2-3 properties of a
> >> logo matter most to you. To keep replies comparable, pick from this
> menu or
> >> add your own:
> >>
> >> - recognizable at favicon size / scales down well
> >> - works in one colour / print-friendly
> >> - available as SVG (not just PNG)
> >> - clear tie to the ASF identity (oak leaf / red)
> >> - distinct from Airflow and other ASF projects
> >> - friendly / approachable vs. formal / serious
> >> - "professional", brand-system-ready (variants, clear-space, palette)
> >> - uniqueness / not obviously AI-generated
> >>
> >> I'll tally the votes and the property themes and post the ranking back
> >> here.
> >>
> >> Then — the step I think matters most: I'd like to take the result to ASF
> >> Marketing & Publicity (M&P). They've sat through a lot of project-logo
> >> discussions and know the usages a logo has to survive — swag, conference
> >> banners, favicons, light/dark, one-colour print, social avatars — that
> we
> >> won't think of up front. I'd send them the consolidated PDF, our ranked
> >> shortlist, and our "what matters" themes, and ask:
> >> - their read on our top choices, and what they've learned from other
> >> projects' logo processes that we should know now rather than later;
> >> - any usage / practicality concerns with our front-runners;
> >> - and specifically: since M&P are the official stewards of the ASF
> >> feather/logo, are we using the ASF oak leaf correctly in these marks?
> Most
> >> of our proposals lean on it, so I'd rather hear their guidance on
> >> acceptable usage early than redo it later.
> >> - maybe they could help us to "professionalize" it. They still help PMCs
> >> with rebranding of their logos after the Feather -> Oak, and possibly
> they
> >> can help us with that.
> >>
> >> Nothing here is binding and nothing's being decided over anyone's head —
> >> it's input-gathering so the final mark is something we're all happy to
> put
> >> on a banner. If you'd rather not vote, just say so.
> >>
> >> Could you get your top-3 + properties in by mid next week (10 June)?
> I'll
> >> collate after that.
> >>
> >> WDYT about the idea of bringing it to ASF M&P ?
> >>
> >> Thanks — and thanks to Justin and André for actually putting pixels on
> the
> >> page.
> >>
> >> J.
> >>
> >>
> >>
>
>

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