Maybe I will start: 1) #3 (but I think we need some "white" there - because the black-and-white pattern is a Magpie's signature look - otherwise it looks just as a random bird 2) #2 3) #4
J. On Tue, Jun 9, 2026 at 8:29 AM Jarek Potiuk <[email protected]> wrote: > Hello here, > > Any preferences? > > J. > > > On Fri, Jun 5, 2026 at 2:12 AM Jarek Potiuk <[email protected]> wrote: > >> Hi everyone, >> >> Short version: I've gathered every logo idea floating around — my >> original AI sketch from the name thread plus the three submissions in issue >> #243 — into one numbered PDF (attached) so we can actually compare them and >> pick a direction. I'd like us to (1) rank them, (2) say which logo >> *properties* we each care about, and then (3) take the shortlist + our >> "what matters" list to ASF Marketing & Publicity for professional input. >> >> The four proposals (full detail + images in the PDF): >> >> 1. Original AI draft (me, via Gemini — name thread, 13 May). Realistic >> magpie + ASF oak leaf, in three styles (mark / mascot / heraldic crest). >> Just a non-binding seed. Three variants v1, v2, v3 >> >> 2. Justin McLean — "detailed magpie" (#243, 23 May). Black-and-white >> magpie on a branch holding the red ASF oak leaf; one-line + stacked >> lockups, PNG. >> >> 3. Justin McLean — "geometric magpie" (#243, 27 May). Stylised bird, tail >> as a check-mark, multi-colour ASF feather; SVG + an Australian-magpie >> variant. The one with the most thumbs-up so far (Craig, Yeonguk, me). >> >> 4. André Ahlert — modern brand system (#243, 27 May). Minimalist blue >> "M"/magpie monogram with a first brand kit (palette, type, clear-space, >> applications) and a website mockup. The most designer-grade / >> fully-thought-through, though not yet tied to the oak leaf. >> >> What I'd like from you — two quick things: >> >> A) Vote. Reply with your top 3 with variants if needed, in order if you >> can - including variants (e.g. "3> 4 > 2 > 1v2"). Picking three each rather >> than one gives us a real ranking instead of a narrow win. >> >> B) Properties. Tell me, in a line or two, which top 2-3 properties of a >> logo matter most to you. To keep replies comparable, pick from this menu or >> add your own: >> >> - recognizable at favicon size / scales down well >> - works in one colour / print-friendly >> - available as SVG (not just PNG) >> - clear tie to the ASF identity (oak leaf / red) >> - distinct from Airflow and other ASF projects >> - friendly / approachable vs. formal / serious >> - "professional", brand-system-ready (variants, clear-space, palette) >> - uniqueness / not obviously AI-generated >> >> I'll tally the votes and the property themes and post the ranking back >> here. >> >> Then — the step I think matters most: I'd like to take the result to ASF >> Marketing & Publicity (M&P). They've sat through a lot of project-logo >> discussions and know the usages a logo has to survive — swag, conference >> banners, favicons, light/dark, one-colour print, social avatars — that we >> won't think of up front. I'd send them the consolidated PDF, our ranked >> shortlist, and our "what matters" themes, and ask: >> - their read on our top choices, and what they've learned from other >> projects' logo processes that we should know now rather than later; >> - any usage / practicality concerns with our front-runners; >> - and specifically: since M&P are the official stewards of the ASF >> feather/logo, are we using the ASF oak leaf correctly in these marks? Most >> of our proposals lean on it, so I'd rather hear their guidance on >> acceptable usage early than redo it later. >> - maybe they could help us to "professionalize" it. They still help PMCs >> with rebranding of their logos after the Feather -> Oak, and possibly they >> can help us with that. >> >> Nothing here is binding and nothing's being decided over anyone's head — >> it's input-gathering so the final mark is something we're all happy to put >> on a banner. If you'd rather not vote, just say so. >> >> Could you get your top-3 + properties in by mid next week (10 June)? I'll >> collate after that. >> >> WDYT about the idea of bringing it to ASF M&P ? >> >> Thanks — and thanks to Justin and André for actually putting pixels on >> the page. >> >> J. >> >> >>
