Hello here, Any preferences?
J. On Fri, Jun 5, 2026 at 2:12 AM Jarek Potiuk <[email protected]> wrote: > Hi everyone, > > Short version: I've gathered every logo idea floating around — my original > AI sketch from the name thread plus the three submissions in issue #243 — > into one numbered PDF (attached) so we can actually compare them and pick a > direction. I'd like us to (1) rank them, (2) say which logo *properties* we > each care about, and then (3) take the shortlist + our "what matters" list > to ASF Marketing & Publicity for professional input. > > The four proposals (full detail + images in the PDF): > > 1. Original AI draft (me, via Gemini — name thread, 13 May). Realistic > magpie + ASF oak leaf, in three styles (mark / mascot / heraldic crest). > Just a non-binding seed. Three variants v1, v2, v3 > > 2. Justin McLean — "detailed magpie" (#243, 23 May). Black-and-white > magpie on a branch holding the red ASF oak leaf; one-line + stacked > lockups, PNG. > > 3. Justin McLean — "geometric magpie" (#243, 27 May). Stylised bird, tail > as a check-mark, multi-colour ASF feather; SVG + an Australian-magpie > variant. The one with the most thumbs-up so far (Craig, Yeonguk, me). > > 4. André Ahlert — modern brand system (#243, 27 May). Minimalist blue > "M"/magpie monogram with a first brand kit (palette, type, clear-space, > applications) and a website mockup. The most designer-grade / > fully-thought-through, though not yet tied to the oak leaf. > > What I'd like from you — two quick things: > > A) Vote. Reply with your top 3 with variants if needed, in order if you > can - including variants (e.g. "3> 4 > 2 > 1v2"). Picking three each rather > than one gives us a real ranking instead of a narrow win. > > B) Properties. Tell me, in a line or two, which top 2-3 properties of a > logo matter most to you. To keep replies comparable, pick from this menu or > add your own: > > - recognizable at favicon size / scales down well > - works in one colour / print-friendly > - available as SVG (not just PNG) > - clear tie to the ASF identity (oak leaf / red) > - distinct from Airflow and other ASF projects > - friendly / approachable vs. formal / serious > - "professional", brand-system-ready (variants, clear-space, palette) > - uniqueness / not obviously AI-generated > > I'll tally the votes and the property themes and post the ranking back > here. > > Then — the step I think matters most: I'd like to take the result to ASF > Marketing & Publicity (M&P). They've sat through a lot of project-logo > discussions and know the usages a logo has to survive — swag, conference > banners, favicons, light/dark, one-colour print, social avatars — that we > won't think of up front. I'd send them the consolidated PDF, our ranked > shortlist, and our "what matters" themes, and ask: > - their read on our top choices, and what they've learned from other > projects' logo processes that we should know now rather than later; > - any usage / practicality concerns with our front-runners; > - and specifically: since M&P are the official stewards of the ASF > feather/logo, are we using the ASF oak leaf correctly in these marks? Most > of our proposals lean on it, so I'd rather hear their guidance on > acceptable usage early than redo it later. > - maybe they could help us to "professionalize" it. They still help PMCs > with rebranding of their logos after the Feather -> Oak, and possibly they > can help us with that. > > Nothing here is binding and nothing's being decided over anyone's head — > it's input-gathering so the final mark is something we're all happy to put > on a banner. If you'd rather not vote, just say so. > > Could you get your top-3 + properties in by mid next week (10 June)? I'll > collate after that. > > WDYT about the idea of bringing it to ASF M&P ? > > Thanks — and thanks to Justin and André for actually putting pixels on the > page. > > J. > > >
