On 19/06/2019 15.12, Benjamin Young wrote:
> Of the three colors, I think blue sends the "webby" message Sarven was after

No. That's not what I meant.

The proposed logo reflects annotation on paper-centric media.

What I'm saying is that, "Annotator" or "Web Annotation" is about the
Web media.

There is a mismatch.

Underlining text on paper with a highlighter is analogous to using a
floppy disk to indicate a "save" operation. There are countless of this
kind of design thinking that looks backward instead of forward.

I would suggest to revisit the logo with Web-centric goggles on but I'm
probably in the minority in saying that :)

The logo doesn't need to overdo eg:

"Apache" can be the selected text. "Annotator" can be like the
annotation body targeting Apache.

^ I don't mean to suggest that's a good idea - and the details are up to
whoever is designing - but only to bring the feel of the logo closer to
what we actually see on screen and interact with.


I'll leave you with:

"The past went that-a-way. When faced with a totally new situation we
tend always to attach ourselves to the objects, to the flavor of the
most recent past. We look at the present through a rear-view mirror. We
march backward into the future. Suburbia lives imaginatively in
Bonanza-land."

The Medium is the Massage: An Inventory of Effects, p74-75, 1967,
Marshall McLuhan


-Sarven
http://csarven.ca/#i

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