I'm having a lot of trouble visualizing this idea, Sarven.

Could you sketch something up so that we can see it? Thanks!

ajs6f

> On Jun 20, 2019, at 12:30 PM, Siegman, Tzviya <tsieg...@wiley.com> wrote:
> 
> I think the phrase Sarven is looking for is skeuomorph 
> (https://en.wikipedia.org/wiki/Skeuomorph).  
> 
> Tzviya Siegman
> Information Standards Lead
> Wiley
> 201-748-6884
> tsieg...@wiley.com 
> 
> -----Original Message-----
> From: Sarven Capadisli <i...@csarven.ca> 
> Sent: Thursday, June 20, 2019 10:59 AM
> To: dev@annotator.incubator.apache.org
> Subject: Re: Annotator logo??
> 
> On 19/06/2019 15.12, Benjamin Young wrote:
>> Of the three colors, I think blue sends the "webby" message Sarven was 
>> after
> 
> No. That's not what I meant.
> 
> The proposed logo reflects annotation on paper-centric media.
> 
> What I'm saying is that, "Annotator" or "Web Annotation" is about the Web 
> media.
> 
> There is a mismatch.
> 
> Underlining text on paper with a highlighter is analogous to using a floppy 
> disk to indicate a "save" operation. There are countless of this kind of 
> design thinking that looks backward instead of forward.
> 
> I would suggest to revisit the logo with Web-centric goggles on but I'm 
> probably in the minority in saying that :)
> 
> The logo doesn't need to overdo eg:
> 
> "Apache" can be the selected text. "Annotator" can be like the annotation 
> body targeting Apache.
> 
> ^ I don't mean to suggest that's a good idea - and the details are up to 
> whoever is designing - but only to bring the feel of the logo closer to what 
> we actually see on screen and interact with.
> 
> 
> I'll leave you with:
> 
> "The past went that-a-way. When faced with a totally new situation we tend 
> always to attach ourselves to the objects, to the flavor of the most recent 
> past. We look at the present through a rear-view mirror. We march backward 
> into the future. Suburbia lives imaginatively in Bonanza-land."
> 
> The Medium is the Massage: An Inventory of Effects, p74-75, 1967, Marshall 
> McLuhan
> 
> 
> -Sarven
> http://csarven.ca/#i

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